Advanced Google Analytics Assessment Questions
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Link to the official certification exam page: Advanced Google Analytics Certification.
Data Collection and Processing
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
What does Google Analytics call a URL that passes data parameters for reporting?
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
A browser cookie
A randomly-assigned unique identifier
A sequential unique identifier
What will happen if a user clears the Analytics cookie from their browser?
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
A session in Google Analytics times out after how many minutes by default?
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Networking protocol
The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
Which are Goal types in Google Analytics?
Pages/Screens per session
If data is excluded from a view using a filter, it may be recovered within thirty days.
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics
Setting Up Data Collection and Configuration
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Filters may be applied retroactively to any data that has already been processed.
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
To pair metrics with dimensions, what should they have in common?
Same creation date
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
Custom Dimensions can be used in which reports?
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports
When a Custom Dimension is active, which data will it affect?
Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property
To collect the number of comments users posted to a website page, what feature would be used?
Custom Metrics can have which scopes?
What four parameters can be included with an event hit for reporting?
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
Advanced Analytics Tools and Techniques
Segments applied to reports can analyze data for which of the following groups?
Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns
Users who have children under the age of 18
Custom segments may be created using which criteria?
Sequences of user actions
How many segments may be applied at once?
Because segments are applied before sampling, segmented data will not be sampled.
What report shows data segmented by channel?
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
What report analyzes which webpages get the most traffic and highest engagement?
Active Users report
All Pages report
Frequency and Recency report
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions
Multi-channel Funnel reports can credit conversions across which channels?
Paid and organic search
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
User Explorer report
Active Users report
Users Flow report
Behavior Overview report
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report
Custom Reports have which capabilities?
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Create a report with data-driven attribution
What type of Custom Report shows a static, sortable table with rows of data?
Which would prevent data from appearing in a Custom Report?
A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report
Advanced Marketing tools
What is “remarketing” in Google Analytics?
When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor
To enable remarketing in Google Analytics, what must first be enabled?
Advertising Reporting Features
Demographics and Interests
Google Ads or Display & Video 360 account linking
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website
Users who played a video on a website
Users who speak a particular language
Users who searched for a product on Google Search
Remarketing can show relevant ads on which Google properties?
Google Display Network
What is the maximum duration a user can be included in a remarketing audience?
What Google Analytics data can be used to define a remarketing audience?
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who posted a favorable product review
Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Google Analytics (Google SkillShop)
→ Google Analytics Individual Qualification (GAIQ)
Google Digital Garage (Digital Unlocked)
→ Fundamentals of Digital Marketing Certification (answer key to 26 modules)
→ Fundamentals of Digital Marketing Certification (Final Exam Answers)
Knowledge Check Assessment Answers (Google Ads - Free access)
→ Google Ads Search certification knowledge check
→ Google Ads Display Certification knowledge check
→ Google Ads Measurement Certification knowledge check
→ Google Ads Video Certification knowledge check
→ Google Ads Shopping Certification knowledge check
→ Google Ads Apps Certification knowledge check