Advanced Google Analytics Assessment Questions

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Link to the official certification exam page:  Advanced Google Analytics Certification.

Assessment 1

Data Collection and Processing

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

 

True

False

__________

What does Google Analytics call a URL that passes data parameters for reporting?

 

A tag

A hit

A dimension

A metric

__________

When does the Google Analytics tracking code send a pageview hit to Analytics?

 

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

__________

When does the Google Analytics tracking code send an event hit to Analytics?

 

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

__________

What does Google Analytics use to differentiate new and returning users?

 

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

__________

What will happen if a user clears the Analytics cookie from their browser?

 

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users

__________

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

 

True

False

__________

A session in Google Analytics times out after how many minutes by default?

 

5

15

30

60

__________

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

 

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

__________

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

 

1

2

3

4

__________

Which are Goal types in Google Analytics?

 

Destination

Shopping Cart

Pages/Screens per session

Duration

__________

If data is excluded from a view using a filter, it may be recovered within thirty days. 

 

True

False

__________

Which of these scopes could be used for dimensions and metrics?

 

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

__________

When defining a measurement plan, what is the order of steps?

 

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

__________

What are macro-conversions in a measurement plan?

 

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

__________

Assessment 2

Setting Up Data Collection and Configuration

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

 

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensions

__________

Filters may be applied retroactively to any data that has already been processed.

 

True

False

__________

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

 

Filter 1: include U.S. > Filter 2: include Canada

Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

__________

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

 

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

__________

To pair metrics with dimensions, what should they have in common?

 

Same creator

Same creation date

Same view

Same scope

__________

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

 

Hit

Product

Session

User

__________

Custom Dimensions can be used in which reports?

 

As primary dimensions in Standard reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

__________

When a Custom Dimension is active, which data will it affect?

 

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

__________

To collect the number of comments users posted to a website page, what feature would be used?

 

Custom Filter

Custom Dimension

Custom Metric

Custom Alert

__________

Custom Metrics can have which scopes?

 

Hit

Product

Session

User

__________

What four parameters can be included with an event hit for reporting?

 

Category, Action, Label, Total Events

Category, Action, Label, Unique Events

Category, Action, Label, Value

Event, Category, Action, Label

__________

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

 

0

1

2

3

__________

Assessment 3

Advanced Analytics Tools and Techniques

Segments applied to reports can analyze data for which of the following groups?

 

Users 25 to 34 years of age who have their browser set to Spanish

Users who viewed a webpage, then watched a video

Users who engaged in social media or email campaigns

Users who have children under the age of 18

__________

Custom segments may be created using which criteria?

 

Dimensions

Metrics

Session dates

Sequences of user actions

__________

How many segments may be applied at once?

 

1

2

3

4

__________

Because segments are applied before sampling, segmented data will not be sampled.

 

True

False

__________

What report shows data segmented by channel?

 

Segmentation

Source/Medium

Channels

Attribution

__________

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

 

Paid Search

Organic Search

Direct

Display

__________

What report analyzes which webpages get the most traffic and highest engagement?

 

Active Users report

Engagement report

All Pages report

Frequency and Recency report

__________

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

 

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

__________

Multi-channel Funnel reports can credit conversions across which channels?

 

Website referrals

Paid and organic search

Custom campaigns

Television channels

__________

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

 

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

 

User Explorer report

Active Users report

Users Flow report

Behavior Overview report

__________

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

 

Behavior Overview report

Active Users report

Users Flow report

Cohort Analysis report

__________

Custom Reports have which capabilities?

 

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Create a report with data-driven attribution

__________

What type of Custom Report shows a static, sortable table with rows of data?

 

Explorer

Flat Table

Map Overlay

Pivot Table

__________

Which would prevent data from appearing in a Custom Report?

 

A filter that filters out all data

Not sharing the Custom report with users in the same view

Dimensions and metrics of different scopes

Too many dimensions applied to the Custom report

__________

Assessment 4

Advanced Marketing tools

What is “remarketing” in Google Analytics?

 

When users visit a website for the first time and complete a conversion

When users are shown targeted ads to bring them back to a website and encourage a conversion

When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

When a user buys an available product from a competitor

__________

To enable remarketing in Google Analytics, what must first be enabled?

 

Advertising Reporting Features

Demographics and Interests

Google Ads or Display & Video 360 account linking

Custom Dimension

__________

Which remarketing audiences can be defined in Google Analytics?

 

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

__________

Remarketing can show relevant ads on which Google properties?

 

Google Display Network

Google Sites

Mobile apps

Google Search

__________

What is the maximum duration a user can be included in a remarketing audience?

 

120 days

180 days

365 days

540 days

__________

What Google Analytics data can be used to define a remarketing audience?

 

Pre-defined Segment

Custom Segment

Custom Dimension

Custom Metric

__________

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

 

100

1000

2000

5000

__________

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

 

Users who posted a favorable product review

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts

__________

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

 

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center

__________

To set up Dynamic Remarketing, what must first be created in Google Analytics?

 

Custom Segment

Custom Metric

Custom Dimension

Custom Report

__________

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