Google Ads Display Certification Exam Questions

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Link to the official certification exam page:  Google Ads Display Certification.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

 

Sales, consideration, and integrity

Growth, reach, and traffic

Relevance, control, and results 

Influence, awareness, and promotion

__________

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

 

It places Mandy’s ads against the most relevant content by using best-in-class intent signals. 

It makes it possible for her customers to purchase art supplies directly from within her ads.

Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.

__________

How does Google Display Ads drive results every day for thousands of advertisers?

 

It combines search, shopping, and image ads to create the most relevant ads across the web.

Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.

Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.

Its real-time view of context and behavior across the web powers unique understandings of intent.

__________

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

 

Automated rule generation

Automated ad language translation

Automated targeting 

Automated video production

__________

What are two ways Google Ads can fuel your business goals? (Choose two.)

 

Increase online, in-app, in-person, and over-the-phone sales. 

Enable premium membership subscriptions.

Reach more users by placing ads on all search engines.

Get more of the right people to visit your website. 

Cap the number of ads you pay for, based on your business.

__________

What’s one benefit of using responsive display ads?

 

They can run on native inventory. 

They can be uploaded.

They can meet exact branding requirements.

They can respond to manual A/B testing.

__________

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

 

Demographic targeting

In-Market audiences 

Similar Audiences

Custom Affinity audiences

__________

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

 

Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.

Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.

Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.

Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

__________

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

 

By keeping her ads updated with new copy.

By guaranteeing improved results.

By automatically setting the maximum CPC bid limit.

By setting her bids when auctions happen.

__________

What does Performance Planner automatically do?

 

Uses machine learning to target new demographics

Recommends the perfect ad structure for your budget

Forecasts how your current campaigns will perform in the future 

Sets your ad budget for maximum growth

__________

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

 

Google Ads allows you to cap the number of ads you pay for, based on your business.

Google Ads guarantees phone calls to your business.

Google Ads offers separate auctions for low budgets.

Google Ads gives you control over your budget.

__________

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

 

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

The appropriate bid can often be a static target that is challenging to reach.

If you do not bid efficiently, you could miss valuable conversions. 

The customer journey has become more complex and therefore bids should be based on general user behavior.

__________

What’s an advantage of using Responsive Display Ads?

 

They offer greater control over the way your ads look and feel.

They will automatically create ads from your images, videos, headlines, logos, and descriptions. 

They’re limited to banner-eligible slots.

They help publishers deliver a faster experience using AMP.

__________

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

 

She prefers minimal input and relies on automated solutions.

She’s interested in in-depth reporting without managing the campaigns.

She wants full control over all aspects of her Display campaigns. 

She wants to deliver both Search and Display Ads from the same campaign.

__________

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

 

A / B testing

Google Ads are updated automatically

Click-through rate averages require planning

Auctions fluctuate all the time

__________

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

 

1 Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
2 Sherry wants faster ads, that are lighter in load.
3 Sandy wants to create safer ads and reduce the risk of malware.
4 Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
5 Tommy values performance over everything else. 

Responsive Display Ads 
None 
Image ads 
AMPHTML ads 
Responsive Display Ads

__________

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

 

When your ad has exceeded budget and you must cut costs.

When you want ads that serve in all ad slot sizes.

When performance is your primary goal.

When your ads must meet exact branding requirements.

__________

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

 

Dynamic remarketing 

Affinity Audiences

Demographic targeting

Custom Intent audiences

__________

What is a key benefit of Smart Display campaigns?

 

Highly segmented insights are provided for daily campaign deep dives.

Smart Display campaigns can automatically create video content.

A Smart Display campaign can be created with minimal input from advertisers. 

Display Network recommendations are generated based on Smart Display campaign performance.

__________

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

 

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 

An investment of $9,800 to generate 1,400 conversions and a CPA of $7

An investment of $8,400 to generate 1,400 conversions and a CPA of $6

An investment of $9,100 to generate 1,300 conversions and a CPA of $7

__________

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

 

Search

Shopping 

Video

Display

__________

What’s a key benefit of Responsive Display Ads?

 

You can upload your own creative assets. 

You can upload your own ads using templates.

You can set the ads to run in banner-eligible slots.

You can choose images from their built-in libraries.

__________

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

 

Ad extensions

Manual control

Seller ratings

Machine learning

__________

Which factors should an advertiser consider when deciding on a bidding strategy?

 

Results, targeted locations, and purchase history

Customer search history, competition, and conversions

User journey complexities, performance, and auctions 

Ad schedule and budget

__________

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

 

Image ads

AMPHTML ads 

Responsive Display Ads

Search ads

__________

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

 

Performance Planner is free to use with any merchant-hosted storefront.

Performance Planner forecasting is powered by billions of Google searches conducted each week. 

Performance Planner leverages machine learning for forecasting. 

Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Performance Planner integrates with other budgeting software, such as QuickBooks.

__________

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

 

It allows her to reach over 90% of local internet users across thousands of apps and websites.

It allows her to reach over 75% of regional internet users across thousands of apps and websites.

It allows her to reach over 75% of national internet users across millions of apps and websites.

It allows her to reach over 90% of global internet users across millions of apps and websites.

__________

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

 

In-Market audiences

Custom Affinity audiences

Similar Audiences

Remarketing

__________

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

 

Standard remarketing

Affinity audiences

Dynamic remarketing

Custom Affinity audiences

__________

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

 

Maximize Conversions

Maximize clicks

Target impression share 

Enhanced cost-per-click (eCPC)

__________

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

 

Demographic targeting 

Custom Intent audiences

In-Market audiences

Standard remarketing

Affinity audiences

__________

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

 

It harnesses best-in-class signals to place ads against the most relevant content. 

It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.

It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.

It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

__________

What is a valid recommendation that the Performance Planner can provide?

 

Create alternative versions of best performing ad variations

Apply specific bid adjustments to device and location targeting

Add a themed group of negative keywords

Set a specific target CPA (cost-per-acquisition)

__________

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

 

Keyword examples

Example placements

Budget amount 

Creative assets 

Interest categories

__________

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

 

Revenue-focused bidding

Conversion-focused bidding 

Consideration-focused bidding

Awareness-based bidding

__________

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

 

So that spend is not reallocated between two different marketing objectives 

To avoid any potential keyword duplicates between different marketing objectives

So that seasonal trends can be better identified for each individual marketing objective

To prevent campaigns from becoming “Limited by Budget”

__________

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

 

Target impression share

Target return on ad spend (Target ROAS)

Maximize clicks 

Target cost-per-acquisition (tCPA)

__________

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

 

Uploaded ads

Responsive Display Ads 

Image ads

AMPHTML ads

__________

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

 

Search, Display, Video, Print, and App

Search, Display, Video, Shopping, and App 

Social, Video, App, Audio, and Shopping Ads

Search, Print, TV, Shopping, and App

__________

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

 

Affinity Audiences

Standard remarketing 

Demographic targeting

Custom Intent audiences

Dynamic remarketing

__________

Which statement accurately describes the reach of Affinity Audiences’ targeting?

 

It reaches TV-like audiences, based on their lifestyles, interests, and passions. 

It reaches people who have the intent to purchase, updated in real time.

It reaches past visitors as they browse network websites and use network apps.

It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

__________

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

 

Build awareness

Influence consideration 

Drive action

Increase sales

__________

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

 

By getting her ad in front of the right people, in the right place, at the right time. 

By getting her ad to the people she selects, based on automated marketing objective tracking.

By building a social following, improving customer engagement, and driving larger transactions.

By tracking website traffic, improving customer service, and driving longer customer interactions.

__________

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

 

A Google My Business account

A list of relevant placements

A pre-uploaded feed 

A gallery of product images

__________

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

 

Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. 

Employment targeting allows you to serve your ads only to those people who work in a specified field.

Location targeting allows your ads to be served only in the specific geographic locations you choose.

__________

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

 

Postal code

Age 

Gender 

Location

Occupation

__________

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

 

Size, appearance, and format 

Format, appearance, and external links

Format, image sizes, and external links

Size, external links, and font

__________

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

 

Custom Intent audiences 

Demographic targeting

Similar Audiences

Standard remarketing

__________

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

 

Conversion-focused bidding

Revenue-focused bidding 

Consideration-focused bidding

Awareness-based bidding

__________

What can automated bidding help an advertiser improve?

 

Performance 

Calls-to-action

Competition

Languages

__________

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

 

In-Market audiences

Demographic targeting

Custom Intent audiences

Similar Audiences

__________

Which group would you be able to reach with a Google Display campaign using demographic targeting?

 

Certified netware engineers

College students

27-year-old men 

Residents of a certain city

__________

What’s an advantage of the reach of Responsive Display Ads?

 

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. 

They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.

They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.

They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

__________

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

 

Manual control

Machine learning 

Bidding suggestions

Sitelink extensions

Auction-time bidding

__________

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

 

Retention-focused bidding

Consideration-focused bidding

Conversion-focused bidding 

Awareness-based bidding

__________

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

 

An awareness-based bidding strategy

A conversion-focused bidding strategy

A consideration-focused bidding strategy

A revenue-focused bidding strategy

__________

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

 

To check for status issues

To review new keyword opportunities

To react to ever-changing external factors 

To analyze demographic performance

__________

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

 

Topics

Placements

Keywords

Remarketing lists

__________

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

 

He wants to engage with users who intend to purchase his products and are actively researching them.

He wants to get his Display Ads in front of as many people as possible. 

He wants to generate dynamic ads to reach specific audiences.

He wants to leverage Google’s automation technology to drive direct sales of his products.

__________

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

 

Your ads will be placed on all search engines.

Machine models automatically determine your advertising budget.

You can set your own budget and can change it at any time. 

With Google Ads you always pay using cost-per-reach, predetermined by your budget.

__________

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

 

1 Responsive Display Ads
2 Uploaded image ads 

Efficiency 
Control 

__________

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

 

His ads can enable customers to purchase his products directly from within the ad.

His ads can appear on Google Search results when customers are searching for specific search terms.

His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.

His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

__________

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

 

Maximize conversions

Target return on ad spend (Target ROAS)

Enhanced cost-per-click (eCPC)

Target impression share

__________

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

 

Allows advertisers to bid only for clicks from a specific group.

Uses machine learning to set bids, which saves time. 

Guarantees reduced conversion costs for advertisers.

Is auction-specific to increase the chance for conversion. 

Allows advertisers to serve ads only at specific times.

__________

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

 

Remarketing 

In-Market audiences

Similar Audiences

Affinity Audiences

__________

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

 

By giving advertisers control over the number of specific actions their spend will return

By giving advertisers control over which competitors they place ads in auctions against

By giving advertisers control over the next highest bid allowed in auctions they enter

By giving advertisers control over the maximum they spend per month.

__________

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

 

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.

His ads can be manually built using his custom-sized headlines, descriptions, logos, and images

His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.

His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

__________

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

 

Recommended campaign bid scaling

A recommended Campaign-level Target CPA (cost-per-acquisition)

A recommended average daily budget 

A recommended Campaign-level Target ROAS (return-on-ad-spend)

__________

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

 

By offering the ability to display Bumper ads.

By helping advertisers deliver relevant advertising as people browse the web. 

By helping advertisers reach customers searching for specific search terms.

By bundling together all the pillars of a campaign.

__________

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

 

In-Market audiences, Affinity Audiences, Similar Audiences

Custom Intent audiences, Similar Audiences, Custom Affinity audiences

Custom Intent audiences, Similar Audiences, Affinity Audiences

In-Market audiences, Custom Intent audiences, Similar Audiences

__________

What’s an advantage of Responsive Display Ads?

 

They’re built for performance, reach, and scale. 

They enable advertisers to control all aspects of their branding.

They’re limited to banner-eligible slots.

They don’t require you to upload images, videos, headlines, logos, and descriptions.

__________

What is one way that Performance Planner helps businesses increase sales?

 

By choosing ad types that your target demographic finds most appealing

By relying on customer feedback for optimal ad placement

By maximizing the number of conversions for a spend scenario 

By providing a discount on all ads after purchasing a license

__________

Why is using the performance targets feature after utilizing the Performance Planner recommended?

 

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. 

This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.

This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

__________

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

 

Enhanced cost-per-click (eCPC)

Target impression share

Maximize clicks 

Target return on ad spend (Target ROAS)

__________

When should you use AMPHTML ads? (Choose two.)

 

When your goal is to provide faster ad experiences.

When your goal is to maximize the reach and scale of your campaign.

When your goal is maximum creative control.

When your goal is to provide safer ad experiences.

__________

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

 

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction

Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding 

Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

__________

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

 

Uploaded ads (Image & AMPHTML) 

Responsive Display ads 

Call-only ads

In-stream video ads

Text ads

__________

What’s provided by Responsive Display Ads?

 

Reach, scale, control

Complete creative control and reach

Complete creative control and simplicity

Reach, simplicity, automation

__________

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

 

Videos

Ad dimensions

Headlines 

Images 

Keywords

__________

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

 

Parents of infants

Golf enthusiasts 

Men and women, ages 35 to 44

People looking to buy a car

TV comedy fans

__________

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

 

3,000,000 

300

3,000

300,000

__________

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

 

Influence consideration

Drive action 

Build awareness

Increase leads

__________

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

 

It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites. 

It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.

It enables them to create online purchasing options native to Display ad formats.

It allows them to choose which specific YouTube videos they want their ads to be placed on.

__________

How can Performance Planner serve your business?

 

By finding areas of your total budget that could contribute to marketing

By teaching your employees the fundamentals of personal budgeting

By determining which of Google’s ads are most appropriate for your brand

By optimizing your ad budget for maximum growth

__________

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

 

Search, Display, Video, App, and Access

Search, Display, TV, Shopping, and App

Social, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

__________

Why should your business use Performance Planner?

 

It validates budgets against other vendors in the same market.

It is the only ad budgeting software on the market.

It makes recommendations that are validated using machine learning. 

It helps businesses determine a go-to-market strategy.

__________

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

 

1. To advertise a business’s online and local inventory and boost website or store traffic.
2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3. To increase exposure and reach audiences with specific interests across the web. 

Shopping campaign 
Display campaign 
App campaign 

__________

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

 

Target impression share 

Target return on ad spend (Target ROAS)

Target cost-per-acquisition (tCPA)

Maximize clicks

__________

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

 

Target CPA (cost per acquisition) 

Enhanced CPC (cost-per-click)

Cost per engagement

Target ROAS (return on ad spend) 

Viewable CPM (cost-per-thousand impressions)

__________

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

 

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.

Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.

Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand. 

Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

__________

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

 

Options and tracking

Profit and privacy

Credits and context

Control and results

__________

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

 

It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

It allows him to reach over 90% of global internet users across more than three million apps and websites. 

It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.

It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.

__________

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

 

Increase overall installs and interactions with his app. 

Sell him business leads at a preset price.

Provide clear forecasts that allow for smoother purchasing.

Help users find and discover his products. 

Place ads for his business on all search engines.

__________

What are two benefits of automated bidding? (Choose two.)

 

Guaranteed results

Cross analysis 

Time saving 

Competitive analysis

Higher CPAs

__________

Which statement is true about the value of Google Display Ads?

 

It offers advertisers the most control over the geographic locations where their ads will be seen.

It uses best-in-class automation and bidding to reach millions of users at just the right moment. 

It enables advertisers to reach customers searching for specific search terms.

It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.

__________

When should you use responsive display ads?

 

When your ads will only be run in banner-eligible slots.

When your primary goal is to control the look and feel of your ads

When your primary goal is performance. 

When your primary goal is meeting branding requirements.

__________

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

 

Topics

Offline conversions

Keywords 

URLs 

Negative keywords

__________

Which Display Ad format runs in both native and non-native inventory?

 

Uploaded ads

Responsive Display Ads 

AMPHTML ads

Image ads

__________

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

 

Target impression share

Maximize conversions

Target return on ad spend (Target ROAS)

Maximize clicks

__________

What’s one reason to use a responsive display ad for your campaign?

 

You want to upload your ads.

You want to increase control of your ad format.

You want to meet your company’s branding requirements.

You want to increase ad performance.

__________

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

 

Keywords

Bids 

Budgets 

Ad extensions

Ads

__________

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

 

To reengage users who previously showed interest in his scooters.

To dynamically generate ads, based on an audience’s interest in scooters.

To engage with audiences who previously bought his scooters.

To reach a broad audience for his scooters.

__________

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

 

To find growth opportunities regarding device targeting

To allocate budgets that drive incremental conversions 

To take advantage of seasonal trends throughout the year

To identify the most profitable location targeting

__________

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign. How might remarketing help her meet her marketing objective?

 

It reaches specific audiences based on a combination of declared and inferred data.

It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.

It reaches audiences who previously visited her website as they browse network websites and use network apps. 

It reaches audiences who are different from an original remarketing list or other uploaded compatible list.

__________

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

 

It harnesses best-in-class intent signals to place her ads against the most relevant content. 

Her ads enable customers to purchase her clothing items directly from within the ad.

It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.

It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

__________

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

 

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. 

Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.

Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

__________

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

 

Reaches users based on their lifestyles, interests, and passions.

Shows ads to users based on a combination of declared and inferred data.

Connects him with audiences most interested in what he has to offer. 

Finds users that are similar to an original remarketing list.

__________

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

 

With Google Ads, your ads will show on every available search engine.

With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Google Ads saves you time by deciding what your budget will be on a daily basis.

With Google Ads, you can choose a maximum amount to spend per month.

__________

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

 

Location targeting is not decided by machine learning.

Machine learning will choose an ad schedule for campaigns without her input.

Machine learning will choose the keywords used to serve her ads to users.

Machine learning helps her set the appropriate bid for each and every auction.

__________

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

 

It will show exact products to potential customers that have previously seen them on his website. 

It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

It will connect with users based on their demonstrated in-market behavior and purchase intent.

It will reach audiences based on their lifestyles, interests, and passions.

__________

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

 

It allows her to collect statistical usage data from the websites where her ad appears.

It makes it possible for her to engage with valuable audiences quickly and often. 

It can sometimes be used as a Shopping campaign.

It can always be used as a Shopping campaign.

__________

What can the Performance Planner assist you with?

 

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

To determine which Google Ads features should be enabled to get the best performance from your campaigns

To analyze the search term report and add both keywords and negative keywords, depending on historical performance

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

__________

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

 

Video

Search

Shopping

Display

__________

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

 

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

__________

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

 

Affinity audiences

Dynamic remarketing

Demographic targeting

In-Market audiences

__________

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

 

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 

An investment of $30,000 to generate 1,500 conversions and a CPA of $20

An investment of $28,000 to generate 1,400 conversions and a CPA of $20

An investment of $21,000 to generate 1,400 conversions and a CPA of $15

__________

Which two are available in Google Ads? (Choose two.)

 

Company targeting, which allows you to serve ads to the people who work for a specific company you choose.

Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.

Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets. 

Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.

Language targeting, which lets you reach people with your selected language as their browser’s language setting.

__________

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

 

Consideration-focused bidding

Conversion-focused bidding

Revenue-focused bidding 

Awareness-based bidding

__________

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

 

Drive action 

Influence consideration

Increase clicks

Build awareness

__________

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

 

Affinity audiences 

Similar Audiences

Dynamic remarketing

Demographic targeting

__________

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

 

A Smart Display campaign 

A Dynamic remarketing campaign

A Standard Display campaign

A Standard remarketing campaign

__________

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) 

 

xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. 

Cost-effective: Get more conversions at a similar cost-per-acquisition. 

Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Insight: Provides more robust industry data than other ad formats.

Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

__________

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

 

Input from specific landing pages and keywords

Audience interest around different topics 

Input from keywords, URLs, and apps

Users actively researching and intending to buy new products or services

__________

Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

 

Image ads and AMPHTML ads 

Image ads and AVHTTPS ads

Video ads and AMPHTML ads

Video ads and AMPHTTP ads

__________

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

 

Distribution

Validation 

Simulation 

Instrumentation

Differentiation

__________

What’s a key benefit of Responsive Display Ads?

 

They have a library of creative assets to match your product.

They’re complex to build, giving you total control of how they display.

They use a machine-learning model that gives you options for building them.

They automatically create ads that serve all ad slot sizes.

__________

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

 

At least 30 conversions on Display or at least 50 conversions on Search.

At least 100 conversions on Display or at least 50 conversions on Search.

At least 50 conversions on Display or at least 30 conversions on Search.

At least 50 conversions on Display or at least 100 conversions on Search.

__________

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

 

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. 

Its summary report provides executive summaries of total cost and bidding.

It provides “recommended insights,” which are focused on Topic Targeting.

Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

__________

Which Display Ad format adjusts to available ad space?

 

AMPHTML ads

Image ads

Responsive Display Ads 

Uploaded ads

__________

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? 

 

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.

By allowing Bill to improve the customer experience by finding only those who are interested in his products.

By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

__________

How does automating your bid contribute to a successful Google Ads campaign?

 

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. 

Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

The customer journey has become more direct, so setting bids should be based on general user behavior.

__________

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

 

Dynamic remarketing 

Standard remarketing

Remarketing

Affinity Audiences

__________

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

 

Performance, auctions, and user journey complexities 

Budget, competition, and user thought processes

Location, calls-to-action, and user conversion costs

Targeting, auctions, and campaign cost-per-click

__________

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

 

Demographic targeting 

Affinity audiences

In-Market audiences

Custom Affinity audiences

__________

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

 

Affinity Audiences allow her to reach sports fans who’ve previously visited her website.

Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.

Affinity Audiences allow her to reach sports enthusiasts. 

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.

__________

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

 

Affinity Audiences

In-Market audiences 

Custom Affinity audiences

Demographic retargeting

__________

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

 

Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. 

Google Display Ads delivers advertising only on websites that partner with Google’s Display network.

Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.

Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.

__________

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

 

Consideration-focused bidding

Conversion-focused bidding 

Awareness-based bidding

Revenue-focused bidding

__________

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

 

Shopping

Display

Search 

Video

__________

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

 

Demographic targeting

Dynamic remarketing

Custom Affinity Audiences

Custom Intent audiences 

Similar Audiences

__________

What can the Performance Planner recommend?

 

Campaign-level Target CPA (cost-per-acquisition) 

Applying bid adjustments to specific locations

Including or excluding “Google search partners”

Using “Target impression share” as an automated bid strategy

__________

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

 

Place your business’s ads on every available search engine.

Boost your conversions by connecting you to people in the moments that matter. 

Help you reach a wider audience and maximize exposure. 

Coach your company to fully move to an online-only presence.

Cap the number of ads you pay for, based on your business.

__________

How do Responsive Display Ads use automation?

 

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. 

Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.

Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.

Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.

__________

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

 

Predictions built from ad portfolio data, aggregated across benchmark businesses.

Predictions built from your performance history. 

Predictions built from files exported from your CRM.

Predictions built from performance data across your industry.

__________

Which statement is true about Responsive Display Ads?

 

The ads can meet exact branding requirements.

The ads adjust to available screen space when delivered. 

They offer the advertiser more creative control than uploaded ads.

The ads can be manually uploaded.

__________

What’s a characteristic of Responsive Display Ads?

 

They let you create ads that serve in all ad slot sizes. 

They offer greater control over the way your ads look and feel.

They enable publishers to deliver a faster experience using AMP.

They help limit ads to banner-eligible slots.C

__________

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

 

Standard remarketing

Custom Affinity audiences

Custom Intent audiences

Dynamic remarketing

__________

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