Google Ads Display Certification – Knowledge Check Assessment Answers

Here you’ll find all possible real exam questions & answers for the latest Google Display Ads Certification knowledge check assessment available in Google Skillshop. Please note that these answers are for knowledge assessment only. If you’re looking for Display Ads certification assessment answers, check this link – Google Ads Display Certification Answers.

Link to the official certification exam page:  Display Ads Knowledge Check Assessment.

What two main ad formats can be used in a Google Display ads campaign?

 

Search Ads

Uploaded Ads

Social Ads

Responsive Display Ads

__________

Which of the following are the benefits of using Responsive Display Ads?

 

Simplicity

Automation

Control

Reach

__________

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

 

True

False

__________

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

 

  1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
  2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
  3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
  4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

 

Shopping 2)

Search (3)

Video (4)

Universal App (1)

__________

How can Google Ads help you advance your business goals?

 

By building awareness of your brand

By driving online, in-app, in-person, and over-the-phone sales

By influencing consideration of your products and services

All of the above

__________

What are the three main automation components of Smart Display campaigns?

 

Automated bidding

Automated conversions

Automated creatives

Automated targeting

__________

Which of the following is not a component of Google Display ads’ value proposition?

 

Intent

Machine learning

Performance

Search

__________

Match each auto-bidding strategy to the right campaign goal.

 

  1. Target Impression Share
  2. Target CPA
  3. Maximize clicks
  4. Target ROAS

 

Traffic (3)

Conversions (2)

Visibility (1)

Revenue (4)

__________

Which of the following is a core benefit of Google Ads automated bidding?

 

Auction-time bidding

Daily budget pacing

Impression share-based bidding

User ID-based bidding

__________

What are the three marketing objectives that can be met via targeting on Google Display ads?

 

Build awareness

Drive action

Generate buzz

Influence consideration

__________

What two types of remarketing can be used on Google Display ads?

 

Custom remarketing

Dynamic remarketing

Email remarketing

Standard remarketing

__________

Which targeting option is best for achieving brand awareness?

 

Affinity

Custom Intent

In-Market

Remarketing

__________

Which targeting option is best for influencing consideration?

 

Custom Affinity

Custom Intent

Demographics

Remarketing

__________

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