Google Ads Display Certification – Knowledge Check Assessment Answers
Here you’ll find all possible real exam questions & answers for the latest Google Display Ads Certification knowledge check assessment available in Google Skillshop. Please note that these answers are for knowledge assessment only. If you’re looking for Display Ads certification assessment answers, check this link – Google Ads Display Certification Answers.
Link to the official certification exam page: Display Ads Knowledge Check Assessment.
What two main ad formats can be used in a Google Display ads campaign?
Search Ads
Uploaded Ads
Social Ads
Responsive Display Ads
__________
Which of the following are the benefits of using Responsive Display Ads?
Simplicity
Automation
Control
Reach
__________
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
True
False
__________
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
- These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
- These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
- These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
- These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
Shopping 2)
Search (3)
Video (4)
Universal App (1)
__________
How can Google Ads help you advance your business goals?
By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
All of the above
__________
What are the three main automation components of Smart Display campaigns?
Automated bidding
Automated conversions
Automated creatives
Automated targeting
__________
Which of the following is not a component of Google Display ads’ value proposition?
Intent
Machine learning
Performance
Search
__________
Match each auto-bidding strategy to the right campaign goal.
- Target Impression Share
- Target CPA
- Maximize clicks
- Target ROAS
Traffic (3)
Conversions (2)
Visibility (1)
Revenue (4)
__________
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
Daily budget pacing
Impression share-based bidding
User ID-based bidding
__________
What are the three marketing objectives that can be met via targeting on Google Display ads?
Build awareness
Drive action
Generate buzz
Influence consideration
__________
What two types of remarketing can be used on Google Display ads?
Custom remarketing
Dynamic remarketing
Email remarketing
Standard remarketing
__________
Which targeting option is best for achieving brand awareness?
Affinity
Custom Intent
In-Market
Remarketing
__________
Which targeting option is best for influencing consideration?
Custom Affinity
Custom Intent
Demographics
Remarketing
__________
Google Certifications
Google Ads Certifications (Google SkillShop)
→ Google Ads Search Certification
→ Google Ads Display Certification
→ Google Ads Video Certification
→ Google Shopping Ads Certification
→ Google Ads Measurement Certification
Google Analytics (Google SkillShop)
→ Google Analytics Individual Qualification (GAIQ)
Google Digital Garage (Digital Unlocked)
→ Fundamentals of Digital Marketing Certification (answer key to 26 modules)
→ Fundamentals of Digital Marketing Certification (Final Exam Answers)
Google Marketing Platforms (Google SkillShop)
→ Google Search Ads 360 Certification
→ Creative Certification
→ Display & Video 360 Certification
→ Google Campaign Manager Certification
→ Scaled Partner Management Exam
→ Search Ads 360 Basics Assessment
→ Adsense Multiple Customer Management Exam
YouTube Certification (Google SkillShop)
→ YouTube Asset Monetization
→ YouTube Channel Growth
→ YouTube Content Ownership
→ YouTube Creative Essentials
→ YouTube Music Assessment
Waze Academy Certifications (Google SkillShop)
→ Waze Ads Fundamentals
→ Waze Ads Advanced
Ad Manager
→ Drive Advertising Revenue with Google Ad Manager Certification Answer Key