Google Ads Search Certification – Knowledge Check Assessment Answers
Here you’ll find all possible real exam questions & answers for the latest Google Search Ads Certification knowledge check assessment available in Google Skillshop. Please note that these answers are for knowledge assessment only. If you’re looking for Search Ads certification assessment answers, check this link – Google Ads Search Certification Answers.
Link to the official certification exam page: Search Ads Knowledge Check Assessment.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
Which of the following factors wouldn’t change an account’s optimization score?
Changes in auction dynamics
Changes in tracked conversions
Shifts in spend mix
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing ad copy, landing pages, and extensions
Google Ads creates them based on existing high performing ad copy
Google Ads mixes and matches headlines and description lines that have been provided
Google Ads mixes and matches headlines and URLs that have been provided
How many ads should be implemented per ad group?
One or two
Three to five
Two to three
Which are the three required parts of a text ad?
Description, path fields, and headline
Description, path fields, and URL
Headline, description, and path fields
Headline, description, and URL
Arrange the items below in order of hierarchy, beginning with the top level.
3. Ad group
What is the key value proposition of Google Search campaigns?
Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
Influence organic results
Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
Show your ads when a customer is searching for your product or service
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
All of these are automatically generated
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Someone searching for the term shirt
Someone searching for the term shirt brown
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
1. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
2. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
3. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
Universal App (2)
How can Google Ads help you advance your business goals?
By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
All of the above
Match each autobidding strategy to the right campaign goal.
Target impression share (3)
Target ROAS (2)
Target CPA 1()
Maximize clicks (4)
Which of the following is a core benefit of Google Ads automated bidding?
User ID-based bidding
Impression share-based bidding
Daily budget pacing
Match the marketing goal to the correct ad extension.
1. You’re focused on driving phone calls to your business
2. You operate many retail stores and want potential customers to see the distance from their location to your stores
3. You’re interested in directing people to specific pages on your website
4. You want to describe the features of a specific product your business offers before customers click on the ad
Sitelink extension (3)
Structured snippets (4)
Call extension (1)
Location extension (2)
Which ad extensions can serve automatically?
Message, callout, and structured snippets
Promotion, callout, and sitelink extensions
Sitelink, callout, and structured snippets
Sitelink, location, and call extensions
Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline
They guarantee higher engagement for advertisers
They increase ad quality and drive lower conversion costs
They increase engagement and influence ad quality
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website
Customer Match allows you to reach people who haven’t been to your website yet
Customer Match relies on your own data instead of a remarketing tag
It wouldn’t be a good fit. You have to tag your website to use Customer Match
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
Which of the following can be customized with audience signals to make Search campaigns more efficient?
All of the above
What are the three main factors that determine ad quality?
Expected clickthrough rate, ad formats, and ad relevance
Expected clickthrough rate, landing page experience, and ad relevance
Expected clickthrough rate, max CPC bid, and landing page experience
Max CPC bid, landing page experience, and ad relevance
Which attributes describe a good landing page experience?
Easy to navigate
High amount of user traffic
Relevant and original content
Transparency about your business
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