Google Ads Search Certification – Knowledge Check Assessment Answers

Here you’ll find all possible real exam questions & answers for the latest Google Search Ads Certification knowledge check assessment available in Google Skillshop. Please note that these answers are for knowledge assessment only. If you’re looking for Search Ads certification assessment answers, check this link – Google Ads Search Certification Answers.

Link to the official certification exam page:  Search Ads Knowledge Check Assessment.

Google Ads Search Advertising Certification Exam Answers

All possible Real Exam Questions | 100% Correct Answers | Instant Download

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.





Which of the following factors wouldn’t change an account’s optimization score?


Changes in auction dynamics

Changes in tracked conversions

Renaming campaigns

Shifts in spend mix


How does Google Ads generate responsive search ads?


Google Ads creates them based on existing ad copy, landing pages, and extensions

Google Ads creates them based on existing high performing ad copy

Google Ads mixes and matches headlines and description lines that have been provided

Google Ads mixes and matches headlines and URLs that have been provided


How many ads should be implemented per ad group?


One or two

Only one

Three to five

Two to three


Which are the three required parts of a text ad?


Description, path fields, and headline

Description, path fields, and URL

Headline, description, and path fields

Headline, description, and URL


Arrange the items below in order of hierarchy, beginning with the top level.


1. Account
2. Campaign
3. Ad group
4. Ad


What is the key value proposition of Google Search campaigns?


Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

Influence organic results

Reach people on that might be interested in your brand, regardless of what they’re searching for

Show your ads when a customer is searching for your product or service


Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?


All of these are automatically generated

Description line

Destination URL



Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?


Someone searching for the term I want to buy a black shirt

Someone searching for the term black button shirt

Someone searching for the term shirt

Someone searching for the term shirt brown


Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?


1. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
2. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
3. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Shopping (3)
Universal App (2)
Video (4)
Search (1)


How can Google Ads help you advance your business goals?


By building awareness of your brand

By driving online, in-app, in-person, and over-the-phone sales

By influencing consideration of your products and services

All of the above


Match each autobidding strategy to the right campaign goal.


1. Conversions
2. Revenue
3. Visibility
4. Traffic

Target impression share (3)
Target ROAS (2)
Target CPA 1()
Maximize clicks (4)


Which of the following is a core benefit of Google Ads automated bidding?


User ID-based bidding

Impression share-based bidding

Daily budget pacing

Auction-time bidding


Match the marketing goal to the correct ad extension.


1. You’re focused on driving phone calls to your business
2. You operate many retail stores and want potential customers to see the distance from their location to your stores
3. You’re interested in directing people to specific pages on your website
4. You want to describe the features of a specific product your business offers before customers click on the ad

Sitelink extension (3)
Structured snippets (4)
Call extension (1)
Location extension (2)


Which ad extensions can serve automatically?


Message, callout, and structured snippets

Promotion, callout, and sitelink extensions

Sitelink, callout, and structured snippets

Sitelink, location, and call extensions


Why do search ad extensions matter?


The cost-per-click on ad extensions is lower than on a search ad headline

They guarantee higher engagement for advertisers

They increase ad quality and drive lower conversion costs

They increase engagement and influence ad quality


If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?


Customer Match allows you to reach people who have been to your website

Customer Match allows you to reach people who haven’t been to your website yet

Customer Match relies on your own data instead of a remarketing tag

It wouldn’t be a good fit. You have to tag your website to use Customer Match


True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. 





Which of the following can be customized with audience signals to make Search campaigns more efficient?


Headline length



All of the above


What are the three main factors that determine ad quality?


Expected clickthrough rate, ad formats, and ad relevance

Expected clickthrough rate, landing page experience, and ad relevance

Expected clickthrough rate, max CPC bid, and landing page experience

Max CPC bid, landing page experience, and ad relevance


Which attributes describe a good landing page experience?


Easy to navigate

High amount of user traffic

Relevant and original content

Transparency about your business


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