Google Ads Video Certification – Knowledge Check Assessment Answers
Here you’ll find all possible real exam questions & answers for the latest Google Video Ads Certification knowledge check assessment available in Google Skillshop. Please note that these answers are for knowledge assessment only. If you’re looking for Video Ads certification assessment answers, check this link – Google Ads Video Certification Answers.
Link to the official certification exam page: Video Ads Knowledge Check Assessment.
True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
Which of the following is not an example of Detailed Demographics?
Car ownership status
You want to find new, high-value customers using their data. Which audience solution should you use?
You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?
You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
Which of the following is not a top reason why users choose YouTube?
To connect with a community
To engage with creators
To upload photos
To watch rich and diverse content
Which of these is not an example of Advanced Audiences?
How can you create video ads to maximize effectiveness on YouTube?
Build from the ground up rather than modifying your TV spot
Cut your TV spot into :30 and :15 video ads
Rebuild your TV spots into :30, :15, and :06 video ads
Repurpose your TV spots on YouTube – it’s all video
How can you produce video ads to perform well on YouTube?
Frame tightly and pace moderately
Frame tightly and pace quickly
Frame widely and pace moderately
Frame widely and pace quickly
According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
Which is a best practice for creating effective bumper ads?
Build a single bumper ad to convey your entire message
Cut down your :30 TV spot
Don’t include branding
Focus on a single product, feature, or brand message
Which report shows how long a video was watched in aggregate?
Audience retention report
Watch time report
Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
Tease, amplify, echo
The direct shot
Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
Custom affinity audiences
Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.
1. TrueView discovery
4. TrueView for action
Match each type of TrueView ad to its bidding approach.
1. TrueView in-stream
2. TrueView for reach
3. TrueView for action
4. TrueView discovery
True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
Where does a YouTube masthead ad unit run?
Across specific sites within the Google Display Network
YouTube search results page
YouTube watch page
Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
YouTube mobile app
Google Display Network
All of the above
Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.
1. View-through conversion
2. Video engagement
3. Click-through conversion
User sees an impression of the ad and converts within 24 hours (1)
User watches 10 seconds of the ad and converts within three days (2)
User clicks on an element of the ad and converts within 30 days (3)
What type of advertiser is a good fit for TrueView for action?
Advertiser looking to improve their brand image
An advertiser who’s looking for brand impact such as driving Brand Lift metrics
An advertiser who’s looking to drive clicks to their website for on-site conversions
An advertiser who’s looking to maximize reach and cares about driving views
YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
Advertiser must have run video ads before
Advertiser must use DV360 for measurement
Lower funnel measurement
Google Analytics (Google SkillShop)
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Google Digital Garage (Digital Unlocked)
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Knowledge Check Assessment Answers (Google Ads - Free access)
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