Google Analytics For Beginners Assessment Questions

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Assessment 1

Introducing google Analytics

Using tracking code, Google Analytics can report on data from which systems?


E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet


To collect data using Google Analytics, which steps must be completed?


Install Google Analytics desktop software

Create an Analytics account

Add Analytics tracking code to each webpage

Download the Analytics app


The Analytics tracking code can collect which of the following?


Language the browser is set to

Type of browser

User’s favorite website

Device and operating system


When will Google Analytics end a session by default?


After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day


Once Google Analytics processes data, it’s stored in a database where it can’t be modified.





Which represents the hierarchical structure of a Google Analytics account from top to bottom?


View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View


A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?







To locate a property’s Analytics tracking code, which sequence of steps should be followed?


Admin > Tracking Code > Tracking Info

Admin > Tracking Info > Tracking Code

Reports > Audience > Tracking Code

Audience Reports > Settings > Tracking Code


To use Analytics to collect website data, what must be added to the website page HTML?


Google campaign parameters

Google Analytics terms and conditions

Google Analytics tracking code

A permissions button


Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?


Immediately after the opening <head> tag of your website

Immediately before the closing </head> tag of your website

Immediately after the opening <body> tag of your website

Immediately before the closing </body> tag of your website


When a new view is created, what data will be included?


Data from before the view was created

Data from after the view was created

Data from before and after the view was created

No data


A deleted view can be recovered by account administrators within how many days?







What are the options for filtering data in Google Analytics?


Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above


Why is it important to keep one unfiltered view when using filters with Google Analytics?


To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view


In which order does Google Analytics filter data?


Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order


When a filter is applied to a view, what data is affected?


Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view


Assessment 2

The Google Analytics interface

What feature would be used to compare two date ranges in a report?


Hourly, Day, Week, Month views in the time graph

Real-time reports

Date range comparison

Account selector


What does the “Users” metric measure?


The total number of visits to your website

Users that had at least one session on your site in the given date range

Users that landed on the homepage of your website

Users who have signed up to an email newsletter on your website


What is the “Bounce Rate” in Google Analytics?


The number of times unique users returned to your website in a given time period

The percentage of sessions in which a user exits from your homepage

The percentage of total site exits

The percentage of visits when a user landed on your website and exited without any interactions


What is a “dimension” in Google Analytics?


The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A comparison of data between two date ranges.

A report that offers information about your audience.


What is a “metric” in Google Analytics?


A dimension that can help you analyze site performance.

The dates in your date range.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.


What is a “secondary dimension” in Google Analytics?


An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to understand the impact of your data.


Which Google Analytics visualization compares report data to the website average?


Pivot view

Comparison view

Performance view

Percentage view


How can the amount of data in a sampled Google Analytics report be increased?


Apply additional filters

Remove the Secondary Dimension

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu


When selecting “Share Template Link” in the dashboard, what will be shared?


Dashboard only

Data only

Dashboard and data

Neither dashboard nor data


When a dashboard is shared, users can edit the dashboard configuration.





Assessment 3

Basic reports

What setting must be enabled to view data in Demographics and Interests Reports?


Content Grouping

Advertising features

User permissions on the view

In-Page Analytics


What report would best help identify potential browser issues with website traffic?


The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report


What report shows what mobile devices were used to view a website?


The Exit Pages report under “Site Content”

The Landing Page report under “Site Content”

The Engagement report under “Behavior”

The Devices report under “Mobile”


Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?


Source, Keyword, Campaign name

Source, Medium, Keyword

Source, Medium, Campaign name

Medium, Keyword, Campaign name


Which “sources” are available in Google Analytics?





Which “mediums” are available in Google Analytics?






Which “channels” are available in the default Channels report?


Organic Search





What report can show how particular sections of website content performed?



Content Drilldown

Frequency and Recency

Top Events


What report lists the website pages where users first arrived?


Events > Pages

All Pages

Exit Pages

Landing Pages


What report should be used to check if users are leaving from important pages on your website?


Landing Pages report

All Pages report

Exit Pages report

Pages report under Events


Assessment 4

Basic Campaign and Conversion Tracking

Which three tags does Google Analytics require for accurate campaign tracking?


Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term


Which tags are standard Google Analytics campaign parameters?







To quickly generate campaign tags, what tool should be used?


The Measurement Protocol

The Segment Builder

The URL Builder

The Goal Selector


Which formats may be used to add a custom campaign parameter to a URL? campaign = fallsale = fall sale


Which are examples of Goals in Google Analytics?


Making a purchase

Signing up for a newsletter

Completing a successful Google search

Submitting a contact information form


When creating a Goal in Google Analytics, which are required?


Goal Name

Goal Type

Goal Slot ID

Goal Funnel Visualization


If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on will count as goals?





 All of the above


Google Ads lets users advertise on which properties?


Google Search

Google Display Network

Campaign Manager

Google AdSense


Enabling auto-tagging does what?


Adds Analytics tags to campaign URLs

Adds Google Ads tags to campaign URLs

Adds campaign hyperlinks to website pages

Adds Analytics tracking code to website pages


What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?




Bid Adjustments

Destination URLs


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