Google Analytics For Beginners Assessment Questions
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Introducing google Analytics
Using tracking code, Google Analytics can report on data from which systems?
Online point-of-sales systems
Systems not connected to the Internet
To collect data using Google Analytics, which steps must be completed?
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
The Analytics tracking code can collect which of the following?
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code
To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website
When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
A deleted view can be recovered by account administrators within how many days?
What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
In which order does Google Analytics filter data?
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view
The Google Analytics interface
What feature would be used to compare two date ranges in a report?
Hourly, Day, Week, Month views in the time graph
Date range comparison
What does the “Users” metric measure?
The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website
What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.
What is a “metric” in Google Analytics?
A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.
What is a “secondary dimension” in Google Analytics?
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
Which Google Analytics visualization compares report data to the website average?
How can the amount of data in a sampled Google Analytics report be increased?
Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
When selecting “Share Template Link” in the dashboard, what will be shared?
Dashboard and data
Neither dashboard nor data
When a dashboard is shared, users can edit the dashboard configuration.
What setting must be enabled to view data in Demographics and Interests Reports?
User permissions on the view
What report would best help identify potential browser issues with website traffic?
The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report
What report shows what mobile devices were used to view a website?
The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
Which “sources” are available in Google Analytics?
Which “mediums” are available in Google Analytics?
Which “channels” are available in the default Channels report?
What report can show how particular sections of website content performed?
Frequency and Recency
What report lists the website pages where users first arrived?
Events > Pages
What report should be used to check if users are leaving from important pages on your website?
Landing Pages report
All Pages report
Exit Pages report
Pages report under Events
Basic Campaign and Conversion Tracking
Which three tags does Google Analytics require for accurate campaign tracking?
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
Which tags are standard Google Analytics campaign parameters?
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
Which formats may be used to add a custom campaign parameter to a URL?
www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign = fall sale
Which are examples of Goals in Google Analytics?
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
When creating a Goal in Google Analytics, which are required?
Goal Slot ID
Goal Funnel Visualization
If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
All of the above
Google Ads lets users advertise on which properties?
Google Display Network
Enabling auto-tagging does what?
Adds Analytics tags to campaign URLs
Adds Google Ads tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
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