Check the list of Google Analytics Individual Qualification Exam Questions. Or get unlimited access to our continuously growing library of certification exam questions and answers. All possible questions with 100% correct & verified answers.

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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a click
As an interaction
As a bounce
As an event

__________

Within how many days can a deleted view be restored?

15
35
5
25

__________

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session
Product
Hit
User

__________

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

TRUE
FALSE

__________

What would prevent data from appearing in a Custom Report?

Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report
A filter that removes all the data
Too many metrics in a Custom Report

__________

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True
False

__________

What data does Google Analytics prohibit collecting?

Purchase amount
Product SKU(s)
Personally identifable information
Billing city

__________

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Goals reports
Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports

__________

Segments will not allow you to do what?

Build custom Remarketing lists
Permanently alter data
Create subsets of sessions or users
Isolate and analyze data

__________

Filters cannot perform what action on collected data?

Include data from specific subdomains
Include shopping preferences
Exclude traffic from particular IP addresses
Convert dynamic page URLs to readable text strings

__________

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Television commercials
Social network
Website referrals
Paid and organic search

__________

When linking a Google Ads account to Google Analytics, what is not possible?

Create remarketing lists in Analytics to use in Google Ads campaigns
Adjust keyword bids in Google Ads from Google Analytics
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads click and cost data next to site engagement data in Analytics

__________

What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments
Compare behavior metrics for groups of users like Converters vs non Converters
Analyze users by single or multi-session conditions
Permanently modify the data in a view

__________

What asset is used to build a remarketing list?

Custom Dimension
Custom Segment
Custom Metric
Custom Report

__________

What report shows the percent of site traffic that visited previously?

Frequency & Recency report
Sales Performance report
Referrals report
New vs Returning report

__________

Sampling is applied to reports before segmentation.

FALSE
TRUE

__________

What metric-dimension combination is not valid?

Avg. Time on Page / Device Category
Sessions / Source
Sessions / Bounce rate
Total Events / User Type

__________

What report shows a visual representation of user interactions on a website?

Content Drilldown report
Landing Pages report
Behavior Flow report
Treemaps report

__________

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings
Conversion tracking
Multi-Channel Funnels
Attribution modeling

__________

What report shows which types of mobile devices visited a website?

Site Content > Landing Page report
All Traffic > Source/Medium report
Technology > Network report
Mobile > Devices report

__________

What cannot be collected by the default Analytics tracking code?

Device and operating system
User’s favorite website
Browser language setting
Page visits

__________

Which reports indicate how traffic arrived at a website?

Demographics
Geo
Behavior
All Traffic

__________

Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Medium
Source and Medium
Campaign and Ad Content
Source and Campaign

__________

What is a “metric” in Google Analytics?

The dates in a date range
A dimension that can help analyze site performance
The numbers in a data set often paired with dimensions
A segment of data separated out in a report for comparison

__________

Sharing a Custom Report will share the report configuration and data included in the report.

TRUE
FALSE

__________

What feature is required to track customer search terms on a website?

Enhanced Ecommerce
Site Search
Search filters
Data Import

__________

View filters may be applied retroactively to any data that has been processed.

True
False

__________

What is not considered a default “medium” in Google Analytics?

cpc
google
referral
organic

__________

Google Analytics cannot collect data from which systems by default?

Online point-of-sale systems
Mobile devices
Offline inventory database
Websites

__________

Which Goals are available in Google Analytics?

Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session

__________

What is not a filter setting for data in views?

Restore
Modify
Include
Exclude

__________

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart

__________

What Remarketing audiences cannot be defined by default?

Users who played a video on a website
Users who speak a particular language
Users who visited a specific page on a website
Users who visited a physical store

__________

What data is Google Analytics Goals unable to track?

Signing up for a newsletter
Making a purchase
Customer’s lifetime value
Watching a video

__________

What scope levels available for dimensions and metrics?

Event-level, duration-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope

__________

Custom Dimensions can be used as what?

All of the above
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
Secondary dimensions in Standard reports

__________

In Multi-Channel Funnel Reports, how are default conversions credited?

First campaign, search, or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
Second to last campaign, search, or ad

__________

How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Brazil or Argentina
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil

__________

Which user characteristic may NOT be used to change keyword bids in Google Ads?

ad preference
location
time of day
device

__________

What feature collects company-specific data such as Member Status?

Custom Dimension
Custom Metric
Event Tracking
Custom Filter

__________

What criteria cannot be used to create a Custom Segment?

Sequences of user actions
Dimensions
Metrics
Ad type

__________

What model represents the hierarchical structure of a Google Analytics account?

View > Account > Property
Account > Property > View
Account > View > Property
Property > Account > View

__________

To recognize users across different devices, what is required for User ID?

A new Analytics account for reporting
Sign-in that generates and sets unique IDs
All of the above
Google Tag Manager

__________

What campaigns require manual tags on destination URLs for tracking?

None of the above
Autotagged campaigns
Email campaigns
Google Ads campaigns

__________

When does a default Analytics session expire?

After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
At noon every day

__________

What feature can join offline business systems data with online data collected by Google Analytics?

Data import
User ID
Goal tracking
Google Ads Linking

__________

When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
Analytics will associate users and sessions with their respective domains
Analytics will send an alert about duplicate data collection

__________

What is used to create Smart Goals?

Machine-learning algorithms
Custom Reports
Remarketing audience
Analytics Goals

__________

To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking
Google Ads Linking
Data Import
Ad Exchange Linking

__________

View filters are applied in what order?

Creation date
Sequential order
Alphabetical order
Random order

__________

What type of Custom Report shows a static sortable table with rows of data?

Map Overlay
Pivot Table
Flat Table
Explorer

__________

What is the “Bounce Rate” in Google Analytics?

Number of times users returned to a website in a given time period
Percentage of visits when a user landed on a website and exited without any interactions
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage

__________

What channel is not included in the default Channels report?

Direct
Display
Organic Search
Device

__________

What feature is required to collect the number of comments users posted to a web page?

Custom Metric
Calculated Metric
Custom Dimension
Custom Channel Groupings

__________

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing </body> tag
Just before the closing </head> tag
Just after the opening <body> tag
Just after the opening <head> tag

__________

Which assets cannot be shared in the Solutions Gallery?

Segments
Custom reports
Goals
Custom Dimensions

__________

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events
Event, Category, Action, Label
Category, Action, Label, Total Events
Category, Action, Label, Value

__________

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Choose “Greater precision” in the sampling pulldown menu
Remove any filters on the view

__________

What feature would be used to collect how many times users downloaded a product catalog?

Custom Report
Event Tracking
Custom Dimension
Calculated Metrics

__________

What data table display compares report metrics to the website average?

Performance
Comparison
Pivot
Percentage

__________

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Track real-time business revenue
Track actual revenue from conversions

__________

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/order/complete.php
/ordercomplete.php
/ordercomplete/thank_you.html
/ordercomplete/index.html

__________

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”

__________

What report identifies browsers that may have had problems with a website?

The Active Users report
The Source/Medium report
The Browser & OS report
The New vs Returning report

__________

What campaign parameter is not available by default in Google Analytics ?

utm_adgroup
utm_source
utm_medium
utm_content

__________

The default session timeout duration in Google Analytics is how many minutes?

10
20
30
5

__________

What is not considered a “source” in Google Analytics by default?

email
google
(direct)
googlemerchandisestore.com

__________

Which kinds of hits does Google Analytics track?

Event
All of the above
Pageview
Transaction

__________

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who are female and have children
Users who viewed a page on a website, then watched a video
Users who engaged in a social media or email campaign
Users 25 to 34 years old who have their browser set to Spanish

__________

When does the tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented

__________

What report indicates the last page users viewed before leaving a website?

Pages report
All Pages report
Exit Pages report
Landing Pages report

__________

Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable
Data may be recovered within 5 days
Data may be recovered within 10 days
Data may be recovered within 30 days

__________

For autotagging, what parameter does Google Ads include in the destination URL?

urlid=
gclid=
adid=
utm=

__________

What report compares metrics based on user acquisition date over a series of weeks?

Active Users
Users Flow
User Explorer
Cohort Analysis

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Cohort Analysis report
User Explorer report
Active Users report
Users Flow report

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Cohort Analysis report
User Explorer report
Active Users report
Users Flow report

__________

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

6
3
2
1

__________

To view accurate data in a Custom Report, what action should be avoided?

Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes

__________

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion
Secondary conversion
Second-to-last-click attribution
Assisted conversion

__________

What report indicates the pages of a website where users first arrived?

All Pages report
Landing Pages report
Location report
Pages report

__________

What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report
Behavior > New vs returning report
All traffic > Referrals report
Interests > Affinity categories report

__________

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same index
Same view
Same scope
Same Custom Report

__________

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

3
1
6
2

__________

What is a “secondary dimension” in Google Analytics?

A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report dimension for more specific analysis
An additional report metric for more specific analysis

__________

Which reports require the activation of Advertising Features?

Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Geo reports

__________

What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet

__________

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
Analytics will not be able to associate user behavior data with past data collected

__________

Views can include website data collected before the view was created.

FALSE
TRUE

__________

Auto-tagging is used to collect data from what kind of traffic?

Social media traffic
Google Ads Campaign traffic
Website referral traffic
Social media traffic

__________

To recognize users across different devices, what feature must be enabled?

User ID
Audience Definitions
Attribution Models
Google Ads Linking

__________

What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce
Custom Dimensions
In-page Analytics
Advertising Features

__________

What report indicates where users start or exit the conversion funnel?

Cohort Analysis
User Timings
Goal Flow
Treemaps

__________

What is a “dimension” in Google Analytics?

The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
An attribute of a data set that can be organized for better analysis
A comparison of data between two date ranges

__________

Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Campaign
Source, Content, and Term
Campaign, Content, and Term
Medium, Source, and Content

__________

What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed a homepage
Users who viewed product-detail pages
Users who viewed a search result page on a website
Users who returned an item they purchased

__________

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same day
When the sessions happen in the same browser on the same device
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie

__________

What report shows which web pages get the most traffic and highest engagement?

All Pages report
Frequency and Recency report
Engagement report
Active Users report

__________

What scope applies to Custom Metrics?

Session
Customer
User
Hit

__________

What report provides data on how specific sections of a website performed?

Location report
Frequency and Recency report
Content Drilldown report
Top Events report

__________

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol
Browser cookies
Data Import
The Networking Protocol

__________

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