Google Campaign Manager Certification Exam Questions

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Link to the official certification exam page:  Google Campaign Manager Certification Exam.

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

 

Image

HTML5 banner

Custom Display Interstitial

Rich Media

__________

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

 

From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360

Contact support using live chat

Add the Display & Video 360 partner ID to the Floodlight configuration as an association

Create a new association in the advertiser’s properties and add the Trafficking code

__________

What cost model only calculates cost for impressions measured as viewable by Active View?

 

CPA

CPC

CPM

vCPM

__________

Where are Campaign Manager and Display & Video 360 linked?

 

Advertiser properties

Floodlight configuration

Admin subaccounts

Campaign properties

__________

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

 

Default ad

Polite load image

Backup image

.swf file

__________

When would a VPAID asset be used?

 

When a video ad contains interactive features

When VAST is not supported

As a backup for a VAST asset

For videos served on mobile devices

__________

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

 

A global site tag (gtag.js) must be used

The tag needs to be set as INS tag with mobile capacity

The tag needs to be assigned an app ID

Device ID needs to be passed into the dc_rdid parameter

__________

What happens when a user meets the frequency cap for an ad?

 

Another ad or a default ad is served

The placement stops serving to that user

Ads stop serving to that user

Ads serve at a lower CPM

__________

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

 

User profile filters

User roles

Google account permissions

Subaccount access

__________

Which information can be extracted from the data in the Verification tab? (select two)

 

Charts showing all of the errors related to visual performance

Issues related to content

Errors for the ad tag related to implementation issues

Conversion and revenue performance

__________

What does an “execution channel” represent in the Planning process?

 

A “channel” created between an advertiser and publisher as soon as the RFP is sent

The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

The act of sending an RFP to begin the negotiation process with the publisher

An area to enter the user’s objectives, budget, and start and end dates

__________

What targeting rules display an ad to users who have viewed a product, but not purchased it?

 

Positively target all product viewers AND negatively target all product purchasers

Positively target all product viewers AND collect purchase IDs using u-variables

Positively target all product purchasers AND negatively target all product viewers

Negatively target all product purchasers AND collect purchase IDs using u-variables

__________

What attribution model uses Floodlight data from both attributed and non-attributed  conversions?

 

Linear model

First Interaction model

Data-driven model

Time Decay model

__________

In which two tags can the keyword macro (%k) be added? (select two)

 

Floodlight

Tracking Ad

Impression Event

Placement

__________

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

 

Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted

Each conversion gets its own row with interactions in separate columns

Rows and columns are flipped

Each interaction gets its own row with interactions spread across rows

__________

What is required to track mobile app conversions using Floodlight tags?

 

A dynamic publisher pixel implemented in the Floodlight tag

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A Floodlight tag with the activities set to collect in-app variables, available in DT files

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

__________

Cross-environment conversion methodology takes into account what data sources?

 

Device types, OS, cookies

Cookies, SDKs, audience data

Data pools, cookies, audience IDs

Resettable device IDs, cookies, anonymized Google sign-ins

__________

What data is provided in Video Verification?

 

Video player size and viewability

Asset and transcoding validation

Resolution and bit rate details

Information about ads that served on the same page

__________

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

 

Coordinated Universal Time (UTC)

The advertiser’s timezone

The user’s timezone

Eastern Time (ET)

__________

What report shows how long it takes for a customer to convert after interacting with an ad?

 

First Interaction

Path to Conversion

Path Length

Time Lag

__________

What ad setting limits the number of times that ad can be shown to a particular user?

 

Priority

Frequency cap

Hard cut-off

Impression ratio

__________

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

 

Allocate more budget to building better video creatives

Target remarketing lists for all image creatives

Create a sequential rotation with the Rich Media creative set first

Assign the ad’s frequency cap to one impression per day

__________

When using a placement media cost cap, what will happen once the cap is reached?

 

Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

The placement will be paused until the cap is removed

Reports will not reflect the impressions and click metrics

Ad-serving fees won’t be charged

__________

What feature can be used to combine log-level impression and click data for a custom reach analysis?

 

Data Transfer

Line item filtering in Studio

Attribution conversion segments

GRP Insights

__________

Which functionalities are available to manage conversion data using the API? (select two) 

 

Delete

Insert

Update

Run

__________

At what level can landing pages be managed across campaigns?

 

Advertiser

Ad

Creative

Placement

__________

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

 

A list of placements you intend to purchase and the publishers you’re buying inventory from

A dynamic feed that can be quickly implemented into Studio

TrueView placements for running on YouTube properties

A list of creative specifications for implementing the deals in Display & Video 360

__________

When is an impression counted in Reporting?

 

As soon as a creative is requested from the publisher

After a user’s device indicates that the creative download has begun

After the creative is served and viewed on the site

After the browser begins loading the webpage

__________

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

 

Set up an automated email for the team member to receive daily reports

Add the team member’s email to the Google Group associated with the Cloud Storage bucket

Associate the team member with a User Profile designated for Google Cloud access

Run the script: gs://[bucket_name]/[username]

__________

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

 

Shared billing profiles

An account/advertiser relationship

A single Floodlight activity

A parent/child relationship

__________

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

 

Paid Search Ad

Creative Type

Video Player Size

Device Usage

__________

Which metric is NOT available in Data Transfer?

 

% Invalid Clicks

Cross-environment conversions

Designated Market Area (DMA) ID

Active View: % of Completed Impressions Visible

__________

Where would purchased inventory for a campaign be entered in Campaign Manager?

 

Placements

Landing pages

Campaigns

Floodlight tags

__________

What is the limit to retrieve log data from a Data Transfer Google Bucket?

 

1 year

30 days

60 days

Unlimited

__________

Which three workflows can be used to make bulk edits? (select three)

 

The DCM/DFA Reporting and Trafficking API

The Campaign Manager filtered view

Campaign spreadsheet upload

The Edit Multiple button

__________

What Floodlight conversion counting method would report the first visit for each user within a given day?

 

Standard

Unique

Per session

Transactions

__________

What report tracks Floodlight attribution in Reporting?

 

Cookie Reach Overlap

Insights

Floodlight impressions

Path to Conversion

__________

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

 

Adding an image creative at the campaign level

Adding an HTML5 creative at the campaign level

Adding a rich media creative at the campaign leve

Adding an image creative at the advertiser level

__________

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

 

u1 and “fls”

1×1 and “ord”

“src” and 1×1

“type” and “cat”

__________

Which two methods count impressions on site-served creatives? (select two)

 

Tracking Ads

Mobile tracking ad

Click tracker ad

1×1 impression tracker

__________

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

 

Next to its associated site name within a Campaign

In the advertiser’s properties, under Landing Pages

In Campaign Manager Account Admin settings

In Site Directory under Properties

__________

What are two benefits of using the INS tag? (select two)

 

Eliminates the need for publishers to add cache-busters

Reduces load latency

More robust Verification data

Serves ads on browsers that don’t support Javascript

__________

What report in Report Builder shows the number of unique users who have interacted with ads?

 

Path to Conversion

Cookie Reach Overlap

Standard

GRP

__________

Paid search dimensions in Report Builder are compatible with what metric?

 

Paid Search Revenue

Active View

Downloaded impressions

Cost Per Click

__________

What is the more cost-effective way to restrict ads served to a specific geographic region?

 

Geo-targeting managed by the ad server

Language targeting managed by the ad server

Geo-targeting managed by a publisher or DSP

Frequency caps managed the publisher or DSP

__________

What are three benefits of using Internal Redirect tags? (select three)

 

Standardize a counting method with platform publishers

Reduce latency on ad-serving

Richer domain information in Verification

Saves time from having to negotiate deals with the publisher

__________

What settings are required to give a user reporting access for a single advertiser?

 

Create a user role, and assign the advertiser as the sub-account.

Schedule a report to be sent to the user, automatically granting them access to that data

Create a user profile with a reporting-only user role, and filter for that advertiser

Ask the advertiser to send an email to support, granting access to their reporting data

__________

Which two tabs in Reporting provide access to viewability data? (select two)

 

Report Builder

Verification

Attribution

Summary

__________

To set ad status to “active,” which two objects must be assigned to an ad?

 

A priority

A frequency cap

An active creative

A placement

__________

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

 

Dynamic tags

Google Tag Manager

Advanced properties

Custom Floodlight variables

__________

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

 

Dynamic Floodlight tag that sources product or service IDs

Sales Floodlight tags that capture revenue

Custom 1×1 pixel that fires when the product or service page loads

Custom Floodlight variable that captures the product or service ID

__________

What counting method tracks the number of sales made or items purchased?

 

Sales activities

Custom Floodlight variables

Counter activities

Standard counting

__________

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

 

User profiles

User roles

Content categoriesc

Content categories

__________

What level is used to calculate conversions if the lookback window differs between objects?

 

Placement level

Account level

Campaign leve

Site level

__________

If a publisher serves a placement tag after the campaign end date, what ad will serve?

 

The default ad

Nothing will serve

A random ad

The backup image

__________

At what level can landing pages be set, so they are the same across multiple ads?

 

Creative

Placement

Account

Ad

__________

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

 

Keyword targeting

Frequency cap

Dynamic targeting keys

Priority

__________

What must a Floodlight tag include to capture product data alongside a conversion?

 

An ord value

1×1 tracking pixel

Custom Floodlight variable

Dynamic pixels

__________

What action can be taken to select which columns appear in the trafficking interface?

 

Create a new user role

Create a custom view

Create a new user profile

Create a filter

__________

When assets are added to an existing creative, where will these updates be reflected?

 

In the creative preview, but not in currently assigned ads

Updates appear as a new creative

Within the ads where the creatives are assigned

In future ad creative assignments, but not within existing ads

__________

What are two Video Verification metrics? (select two)

 

Video Prominence Score

Audio muted at finish

Eligible impressions for audio

Audio muted at start

__________

The Insights tab in Reporting shows the view performance against which three goals? (select three)

 

Viewable CPM

Click rate

Conversions per impression

Cost per activity (CPA)

__________

Counters and Total Interactions metrics are available for which type of creatives?

 

Mobile in-app interstials

Twitter creatives

HTML5 creatives coded in GWD

Creatives built in Studio

__________

Which two features may be used to log additional information about a click? (select two)

 

Dynamic targeting keys

Landing page URL suffix

Image source tags

Event tags

__________

Which two methods measure impressions served in a mobile app? (select two)

 

1×1 impression tracker

Mobile tracking ad

Serving mobile creative directly through Campaign Manager

Click tracker ad

__________

Audience lists created in Campaign Manager can be automatically shared with which linked 66 applications? (select three)

 

Search Ads 360

Studio

Google Ads

Display & Video 360

__________

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

 

Placement

Campaign

Ad

Creative

__________

Which conditions must be true in order to designate an advertiser as a “child”?

 

The advertiser doesn’t have any “child” advertisers associated with it

The advertiser is part of a subaccount

There aren’t any Floodlight activities associated with the “child” advertiser

There aren’t any campaigns associated with the “parent” advertiser

__________

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

 

Customize reporting

Upload conversions

Download data transfer log files

Customize verification alerts

__________

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