Google Display & Video 360 Certification Exam Answers
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Link to the official certification exam page: Google Display & Video 360 Certification Exam.
What environment supports proximity targeting?
Desktop Web on Mobile
What are two ways to make bulk changes within Display & Video 360 campaigns?
Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit
Use Structured Data Files (SDF)
Navigate to optimization within line item view
Update within Campaign Manager
How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
The publisher needs to agree on the targeting and categories for an open auction deal
The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
What is required for creative approval?
A 3rd-party verification tracker
Data sharing is enabled
A valid landing page
How can an advertiser be granted access to TrueView inventory?
Accept Terms & Conditions and Fees in the Partner’s settings
Add a 4 percent media fee to the partner revenue model
Add YouTube to the targeted sites in the TrueView channel
Add YouTube to the list of accepted exchanges in the Partner’s settings
What step should be taken to track and secure a programmatic deal with a publisher?
Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
Contact your customer support representative
Go to Marketplace Negotiations to review and accept deals in Display & Video 360
Go to Inventory targeting within a line item and search within “Inventory Source”
To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section
Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
Add a custom variable for audience targeting
Add a Display & Video 360 macro to the Floodlight Tag
Assign the Floodlight tag to an audience list
Set the Floodlight tag to accept Dynamic tags
How would you add third-party verification to a creative when Campaign Manager is your ad server?
In Display & Video 360, use the custom tag wrapper feature
Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360
Which environments and inventory sources cannot run within a single line item?
YouTube and open exchange
Mobile app and mobile app interstitial
Mobile web and mobile app
Desktop and mobile web
Which two views show the revenue and conversion metrics for line items? (select two)
What step would an advertiser take to target a list of email addresses?
Create a Customer Match list for TrueView
Add the email addresses to keyword targeting
Assign a Floodlight tag to an audience list in Campaign Manager
Create a Custom Affinity audience list
Which ad format supports pre-bid verification with Integral Ad Science?
Where can a preferred deal be assigned?
In the line item’s audience targeting
In the partner settings, under inventory source
In the line item’s creative assignment
In the line item’s inventory source targeting
What is one way to control ad frequencies across multiple insertion orders?
Create insertion order budget segments
Assign a frequency cap to each creative
Set campaign-level frequency caps
Set recency targeting
What report can identify when a campaign overspent the budget?
A Verification report, grouped by “Advertiser Currency”
An Inventory Availability report grouped by “Time of Day”
Basic or Standard report, grouped by “Time of Day”
A SDF report based on the insertion order and line items
What report can help verify if pixels load correctly on a webpage?
Gross Rating Points
What report shows the number of unique users for a specific website?
What step would be taken to verify that conversion pixels are implemented and load correctly?
Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
Generate a Standard or General report and include conversion metrics
Check the line item performance metrics for conversions greater than zero
Generate a pixel load report grouped by the conversion pixel(s)
When creating a new TrueView campaign, how long should be allocated for creative review?
Up to 12 hours
Up to 2 hours
Up to 6 hours
Up to 24 hours
What feature allows users to adjust fixed bids for different geographies or device types?
Partner revenue model
What inventory sources allow for exclusive publisher partnerships?
Automatic Deals and preferred deals
Automatic Deals and private auctions
Preferred deals and private auctions
Exchanges and preferred deals
What data cannot be evaluated with a Standard or General performance report?
Clicks and conversions for individual creatives
Impressions and eCPM by website
Viewability metrics across each IO and line item
The match ratio of third- and first-party audience segments
What is the correct Display & Video 360 account hierarchy?
Insertion order > Partner > Line > Advertiser
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Partner > Campaign > Advertiser > Insertion order > Line item > Creative
Account > Line item > Advertiser > Insertion order > Partner
What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?
Check that the advertiser has been automatically added to the line item’s deal
Add the advertiser’s name to the inventory access field
Ask the publisher to activate the deal in Display & Video 360’s insertion order
Assign the advertiser using a Google form
How can a profit margin be applied to the revenue metric?
Assign a media cost markup to the partner revenue model
Assign the pixel to a line item’s conversion tracking
Add a column and manually calculate revenue
Add a percent markup in the billing profile
When is a “view” counted for TrueView campaigns?
Each time the user watches at least two seconds of the video
Each time the user clicks or watches 30 seconds or the entire video
Each time Active View recognizes TrueView
Each time a video’s screen is 50% viewable on the page
What format cannot share a frequency cap with other media formats?
What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
The “Line Item Settings” CSV
The line item’s impressions lost chart
A General or Standard report grouped by channel
The Inventory Marketplace forecast
To activate the creative approvals process for a new creative, what step must be taken?
Set the creative to active
Assign the creative to an active line item
Resubmit the creative for approval
Upload the creative to Display & Video 360
What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
Campaign and Advertiser
Advertiser and Insertion Order
Partner and Advertiser
Partner and Insertion Order
What line items are impacted by insertion order default targeting?
TrueView line items
All current line items
Only video line items
New line items only, not current line items
For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
YouTube Programmatic Guaranteed reporting
Creative status field
How can a site be blacklisted from an advertiser’s media buys?
Add the URL to the advertiser’s URL field
Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Use the audience composition report and exclude audiences that visit that site
Identify the website’s key phrases and use them in keyword exclusion targeting
When users make changes to a line item or insertion order, where are those changes displayed?
In the Partner’s Basic Details
In the downloadable Structured Data File
Under Change History in the change log
In the left panel after searching for the user name
What insertion order settings must be set before a campaign can go live?
Bids and creatives
Budgets and flight dates
Bid multipliers and goals
Auto-budget allocation and targeting
How can a creative be submitted for audit after it’s been rejected and fixed?
Select the creative and select “Activate”
Assign the creative to another line item
Select the creative and click “Resubmit for approval”
On the Creative’s page, click the refresh button
What does an audit status of “Pending, servable” mean?
The creative will not serve for 24 hours
The creative will serve, but is prohibited due to unsuitable content
The creative will serve, but may be rejected after policy review
The creative will not serve until resubmitted for approval
Which two settings can be edited in Campaign Settings? (select two)
To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)
Add a pixel to the Default tag in Campaign Manager
Only target inventory displayed on mobile apps
Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)
What steps should be taken at the Advertiser level to run TrueView?
Enable TrueView in Advertiser settings
Link the YouTube video
Enter the channel code in Advertiser settings
Link the YouTube channel
What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
Access to YouTube masthead inventory
Access to earned metrics, like shares, and channel subscribers
Availability to frequency caps on all media buys across YouTube and other exchanges
Access to Floodlight tag tracking without using dynamic pixels
How is the daily budget calculated for an insertion order with Flight Even pacing?
The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
The flight budget divided by the number of remaining days and multiplied by 1.5
The remaining flight budget multiplied by the number of days remaining
The remaining flight budget divided by the number of days remaining
What are two ways to check why a private deal is not running? (select two)
Use the Deals Troubleshooter
Search the history logs for the deal
Check the creative approval status
Generate an Audience Composition report
What step should be taken to view performance data for targeted audience segments?
Go into the insertion orders default targeting and use the potential reach metric
Generate an audience performance report and select “include only targeted audience lists”
Generate an audience composition report and filter for line items targeting audiences
Generate an Inventory Availability report and filter by all targeted audiences.
How are line items affected when a user edits the default targeting for insertion orders?
Existing line items are uneffected and new line items inherit the new default targeting
New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
New and existing line items inherit the new insertion order targeting
Existing and new line items apply the original default targeting
Where can an advertiser set their campaign goal?
Insertion Order Default Targeting
Line Item Basic Details
What timezone is applied to inline charts and metrics data?
US Eastern timezone
The advertiser’s timezone
US Pacific Timezone
The user’s timezone
How can a campaign be activated after creating it?
Submit an IO to your support agent
Upload a campaign Structured Data File with “Live” in the status column
Set the campaign’s start date to “Today”
Select the Activate dropdown for the campaign, line items, and insertion orders
Which ad formats cannot be assigned to a single line item? (select two)
Video and Display
TrueView and Video
VPAID and VAST
Image and HTML5
Which campaign setting impacts how the associated insertion orders deliver?
When creating new video line items, what are two execution methods that save time? (select two)
Use Structured Data Files to bulk upload new video line items
Convert display line items to video line items, then make inline adjustments to targeting
Use the audience composition report, then exclude audiences that visit that site
Duplicate video line items, then make bulk edits to targeting
Which two objectives can be selected as a campaign goal? (select two)
Drive offline or in-store sales
Raise awareness of my brand or product
Behavioral audience targeting
Remarket to existing customers
When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
Time and Day
What are two ways to troubleshoot a non-spending line item? (select two)
Adjust the partner revenue model
Confirm that media fees are invoiced
Check the creative approval status
Check the line item’s Impression lost chart
Which three settings could prevent deals from meeting their ad-serving goals? (select three)
Brand safety and sensitive category targeting
Geotargeting and bid strategies
Demographics and audience targeting
VAST and VPAID creatives that are approved
How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
Remove targeting such as keywords and exclusionary site lists
Add targeting such as channel and environment
Add budget segments to the insertion order
Add budget segments to the insertion order
What step should be taken to determine which creatives had the lowest eCPM over the last month?
Generate a Standard report grouped by creative with the eCPM metric selected
Generate an Audience Composition report grouped by audience with the CPM metric selected
Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Go into the creative section for the advertiser and compare the inline metrics for eCPM
At what levels can pacing be set?
Insertion order and line item
Line item and ad group
Campaign and insertion order
Campaign and line item
What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
The system automatically provides budget suggestions to the Quality metrics
The system will apply new budgets based on the insertion order’s goal
The system automatically moves budget to higher performing line items
Budget segments will automatically actualize and allocate to future segments
What are two Google Audiences? (select two)
What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
Select the deal from the the insertion order’s Inventory Source targeting
In My Inventory, find the deal and select configure
Find the deal in Marketplace and assign the creative
Add the Deal ID in the advertiser’s Basic Details
What ad format cannot run with Even pacing set on the insertion order?
What is the difference between Programmatic Guaranteed deals and preferred deals?
Programmatic Guaranteed deals are imcompatible with conversion pixels
Programmatic Guaranteed deals have required minimum spend
Preferrred deals do not allow targeting edits in Display & Video 360
Preferred deals have required minimum spend
How are creatives assigned to a line item?
Select the creative to assign in the line item’s creative section
In the line item’s settings, search and select the correct 1×1 pixel
Bulk upload a creative spreadsheet in the advertiser’s creative section
While setting up a new creative for the advertiser, assign the line item and click Save
How can a group of URLs be excluded across advertisers?
Contact support to exclude the list of URLs
Upload an Inventory Availability report into the line item’s verification settings
Create a channel of URLs and exclude it in advertiser or partner-level targeting
Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
What is the result of using a VPAID tag instead of a VAST tag when running video ads?
More available inventory across all devices
Less available inventory across all devices
The ability to run on TrueView inventory
Less functionality for engagement and interaction with ad
What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
Upload the categories into Campaign Manager’s Verification system
Implement tracking tags with 1×1 pixels that call the third-party’s verification system
Contact support with a list of the categories that need to be excluded using a specific third-party verification service
Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
Which exchanges have their own creative audit process?
Every exchange has its own creative audit process
Google Ads Manager only
AppNexus, Google Ads Manager, BrightRoll
AdRoll, Pubmatic, Rubicon
To duplicate a line item, what steps must be taken?
Select the line item, click “Action,” and then “Download”
Select the line item, click “Action,” and then “Duplicate”
Select the line item, click “Action,” and then “Bulk Edit”
Use the default targeting to duplicate line items
Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
Ahead pacing line item spends 120% of its expected daily spend
ASAP pacing line item spends the entire budget within the first couple of hours
Even pacing line item spends 200% up front then evens out by the end of the month
Even pacing line item overspends in the first six hours, and then pauses insertion order spend
What percentage of the daily budget is applied when using “Ahead” pacing?
150% of the budget, based on budget segments and KPIs
120% of the daily budget, based on the flight dates
200% of the daily budget, based on inventory
It’s not a specific percentage, it’s soley based on performance
Where are video ads hosted for a TrueView campaign?
On Campaign Manager
Through a third-party video hosting too
On Display & Video 360 using a 1×1 pixel and a Native ad tag
On the advertiser’s public YouTube channel
Which two insertion order and line item settings are required? (select two)
Automated bid strategy
Auto Budget Allocation
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