Google Display & Video 360 Certification Exam Answers

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Link to the official certification exam page: Google Display & Video 360 Certification Exam.

What environment supports proximity targeting?

 

Mobile App

Mobile Web

TrueView

Desktop Web on Mobile

__________

What are two ways to make bulk changes within Display & Video 360 campaigns?

 

Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit

Use Structured Data Files (SDF)

Navigate to optimization within line item view

Update within Campaign Manager

__________

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

 

The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting

The publisher needs to agree on the targeting and categories for an open auction deal

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

__________

What is required for creative approval? 

 

A 3rd-party verification tracker

HTML5 formatting

Data sharing is enabled

A valid landing page

__________

How can an advertiser be granted access to TrueView inventory?

 

Accept Terms & Conditions and Fees in the Partner’s settings

Add a 4 percent media fee to the partner revenue model

Add YouTube to the targeted sites in the TrueView channel

Add YouTube to the list of accepted exchanges in the Partner’s settings

__________

What step should be taken to track and secure a programmatic deal with a publisher?

 

Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID

Contact your customer support representative

Go to Marketplace Negotiations to review and accept deals in Display & Video 360

Go to Inventory targeting within a line item and search within “Inventory Source”

__________

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

 

Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager

Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details

Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section

Associate the Display & Video 360 partner ID in Campaign Manager’s Properties

__________

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

 

Add a custom variable for audience targeting

Add a Display & Video 360 macro to the Floodlight Tag

Assign the Floodlight tag to an audience list

Set the Floodlight tag to accept Dynamic tags

__________

How would you add third-party verification to a creative when Campaign Manager is your ad server?

 

In Display & Video 360, use the custom tag wrapper feature

Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link

Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload

Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

__________

Which environments and inventory sources cannot run within a single line item?

 

YouTube and open exchange

Mobile app and mobile app interstitial

Mobile web and mobile app

Desktop and mobile web

__________

Which two views show the revenue and conversion metrics for line items? (select two)

 

Optimization view

Quality view

Pacing view

Performance view

__________

What step would an advertiser take to target a list of email addresses?

 

Create a Customer Match list for TrueView

Add the email addresses to keyword targeting

Assign a Floodlight tag to an audience list in Campaign Manager

Create a Custom Affinity audience list

__________

Which ad format supports pre-bid verification with Integral Ad Science?

 

Bumpers

TrueView

Mobile app

Display

__________

Where can a preferred deal be assigned?

 

In the line item’s audience targeting

In the partner settings, under inventory source

In the line item’s creative assignment

In the line item’s inventory source targeting

__________

What is one way to control ad frequencies across multiple insertion orders?

 

Create insertion order budget segments

Assign a frequency cap to each creative

Set campaign-level frequency caps

Set recency targeting

__________

What report can identify when a campaign overspent the budget?

 

A Verification report, grouped by “Advertiser Currency”

An Inventory Availability report grouped by “Time of Day”

Basic or Standard report, grouped by “Time of Day”

A SDF report based on the insertion order and line items

__________

What report can help verify if pixels load correctly on a webpage? 

 

Reach

Gross Rating Points

Floodlight

Inventory Availability

__________

What report shows the number of unique users for a specific website?

 

Inventory Availability

Page-Category

Audience Composition

Standard

__________

What step would be taken to verify that conversion pixels are implemented and load correctly?

 

Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency

Generate a Standard or General report and include conversion metrics

Check the line item performance metrics for conversions greater than zero

Generate a pixel load report grouped by the conversion pixel(s)

__________

When creating a new TrueView campaign, how long should be allocated for creative review? 

 

Up to 12 hours

Up to 2 hours

Up to 6 hours

Up to 24 hours

__________

What feature allows users to adjust fixed bids for different geographies or device types?

 

Viewability targeting

Partner revenue model

Recency targeting

Bid multipliers

__________

What inventory sources allow for exclusive publisher partnerships?

 

Automatic Deals and preferred deals

Automatic Deals and private auctions

Preferred deals and private auctions

Exchanges and preferred deals

__________

What data cannot be evaluated with a Standard or General performance report?

 

Clicks and conversions for individual creatives

Impressions and eCPM by website

Viewability metrics across each IO and line item

The match ratio of third- and first-party audience segments

__________

What is the correct Display & Video 360 account hierarchy?

 

Insertion order > Partner > Line > Advertiser

Partner > Advertiser > Campaign > Insertion order > Line item > Creative

Partner > Campaign > Advertiser > Insertion order > Line item > Creative

Account > Line item > Advertiser > Insertion order > Partner

__________

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source? 

 

Check that the advertiser has been automatically added to the line item’s deal

Add the advertiser’s name to the inventory access field

Ask the publisher to activate the deal in Display & Video 360’s insertion order

Assign the advertiser using a Google form

__________

How can a profit margin be applied to the revenue metric?

 

Assign a media cost markup to the partner revenue model

Assign the pixel to a line item’s conversion tracking

Add a column and manually calculate revenue

Add a percent markup in the billing profile

__________

When is a “view” counted for TrueView campaigns?

 

Each time the user watches at least two seconds of the video

Each time the user clicks or watches 30 seconds or the entire video

Each time Active View recognizes TrueView

Each time a video’s screen is 50% viewable on the page

__________

What format cannot share a frequency cap with other media formats? 

 

TrueView

Native

Video

Display

__________

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

 

The “Line Item Settings” CSV

The line item’s impressions lost chart

A General or Standard report grouped by channel

The Inventory Marketplace forecast

__________

To activate the creative approvals process for a new creative, what step must be taken?

 

Set the creative to active

Assign the creative to an active line item

Resubmit the creative for approval

Upload the creative to Display & Video 360

__________

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

 

Campaign and Advertiser

Advertiser and Insertion Order

Partner and Advertiser

Partner and Insertion Order

__________

What line items are impacted by insertion order default targeting?

 

TrueView line items

All current line items

Only video line items

New line items only, not current line items

__________

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

 

YouTube Programmatic Guaranteed reporting

Deals Troubleshooter

Creative status field

Advertiser’s History

__________

How can a site be blacklisted from an advertiser’s media buys?

 

Add the URL to the advertiser’s URL field

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

Use the audience composition report and exclude audiences that visit that site

Identify the website’s key phrases and use them in keyword exclusion targeting

__________

When users make changes to a line item or insertion order, where are those changes displayed?

 

In the Partner’s Basic Details

In the downloadable Structured Data File

Under Change History in the change log

In the left panel after searching for the user name

__________

What insertion order settings must be set before a campaign can go live?

 

Bids and creatives

Budgets and flight dates

Bid multipliers and goals

Auto-budget allocation and targeting

__________

How can a creative be submitted for audit after it’s been rejected and fixed? 

 

Select the creative and select “Activate”

Assign the creative to another line item

Select the creative and click “Resubmit for approval”

On the Creative’s page, click the refresh button

__________

What does an audit status of “Pending, servable” mean?

 

The creative will not serve for 24 hours

The creative will serve, but is prohibited due to unsuitable content

The creative will serve, but may be rejected after policy review

The creative will not serve until resubmitted for approval

__________

Which two settings can be edited in Campaign Settings? (select two)

 

Bidding Strategy

Creative

Frequency caps

Campaign goal

__________

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

 

Add a pixel to the Default tag in Campaign Manager

Only target inventory displayed on mobile apps

Assign viewability targeting

Set the bid strategy to viewable CPM (vCPM)

__________

What steps should be taken at the Advertiser level to run TrueView? 

 

Enable TrueView in Advertiser settings

Link the YouTube video

Enter the channel code in Advertiser settings

Link the YouTube channel

__________

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

 

Access to YouTube masthead inventory

Access to earned metrics, like shares, and channel subscribers

Availability to frequency caps on all media buys across YouTube and other exchanges

Access to Floodlight tag tracking without using dynamic pixels

__________

How is the daily budget calculated for an insertion order with Flight Even pacing?

 

The campaign’s budget, minus the flight budget spent, divided by the number of days remaining

The flight budget divided by the number of remaining days and multiplied by 1.5

The remaining flight budget multiplied by the number of days remaining

The remaining flight budget divided by the number of days remaining

__________

What are two ways to check why a private deal is not running? (select two)

 

Use the Deals Troubleshooter

Search the history logs for the deal

Check the creative approval status

Generate an Audience Composition report

__________

What step should be taken to view performance data for targeted audience segments?

 

Go into the insertion orders default targeting and use the potential reach metric

Generate an audience performance report and select “include only targeted audience lists”

Generate an audience composition report and filter for line items targeting audiences

Generate an Inventory Availability report and filter by all targeted audiences.

__________

How are line items affected when a user edits the default targeting for insertion orders?

 

Existing line items are uneffected and new line items inherit the new default targeting

New line items inherit the new default targeting and existing line items inherit edits to default geotargeting

New and existing line items inherit the new insertion order targeting

Existing and new line items apply the original default targeting

__________

Where can an advertiser set their campaign goal?

 

Campaign Settings

Partner Settings

Insertion Order Default Targeting

Line Item Basic Details

__________

What timezone is applied to inline charts and metrics data?

 

US Eastern timezone

The advertiser’s timezone

US Pacific Timezone

The user’s timezone

__________

How can a campaign be activated after creating it?

 

Submit an IO to your support agent

Upload a campaign Structured Data File with “Live” in the status column

Set the campaign’s start date to “Today”

Select the Activate dropdown for the campaign, line items, and insertion orders

__________

Which ad formats cannot be assigned to a single line item? (select two)

 

Video and Display

TrueView and Video

VPAID and VAST

Image and HTML5

__________

Which campaign setting impacts how the associated insertion orders deliver?

 

Planned spend

Frequency capping

Performance goal

Campaign name

__________

When creating new video line items, what are two execution methods that save time? (select two) 

 

Use Structured Data Files to bulk upload new video line items

Convert display line items to video line items, then make inline adjustments to targeting

Use the audience composition report, then exclude audiences that visit that site

Duplicate video line items, then make bulk edits to targeting

__________

Which two objectives can be selected as a campaign goal? (select two)

 

Drive offline or in-store sales

Raise awareness of my brand or product

Behavioral audience targeting

Remarket to existing customers

__________

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

 

Time and Day

Keyword

Geography

Demographics

__________

What are two ways to troubleshoot a non-spending line item? (select two)

 

Adjust the partner revenue model

Confirm that media fees are invoiced

Check the creative approval status

Check the line item’s Impression lost chart

__________

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

 

Brand safety and sensitive category targeting

Geotargeting and bid strategies

Demographics and audience targeting

VAST and VPAID creatives that are approved

__________

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

 

Remove targeting such as keywords and exclusionary site lists

Add targeting such as channel and environment

Add budget segments to the insertion order

Add budget segments to the insertion order

__________

What step should be taken to determine which creatives had the lowest eCPM over the last month?

 

Generate a Standard report grouped by creative with the eCPM metric selected

Generate an Audience Composition report grouped by audience with the CPM metric selected

Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

Go into the creative section for the advertiser and compare the inline metrics for eCPM

__________

At what levels can pacing be set?

 

Insertion order and line item

Line item and ad group

Campaign and insertion order

Campaign and line item

__________

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

 

The system automatically provides budget suggestions to the Quality metrics

The system will apply new budgets based on the insertion order’s goal

The system automatically moves budget to higher performing line items

Budget segments will automatically actualize and allocate to future segments

__________

What are two Google Audiences? (select two)

 

In Market

Affinity

First-party

Third-party

__________

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

 

Select the deal from the the insertion order’s Inventory Source targeting

In My Inventory, find the deal and select configure

Find the deal in Marketplace and assign the creative

Add the Deal ID in the advertiser’s Basic Details

__________

What ad format cannot run with Even pacing set on the insertion order?

 

TrueView

Display

Video

Native

__________

What is the difference between Programmatic Guaranteed deals and preferred deals?

 

Programmatic Guaranteed deals are imcompatible with conversion pixels

Programmatic Guaranteed deals have required minimum spend

Preferrred deals do not allow targeting edits in Display & Video 360

Preferred deals have required minimum spend

__________

How are creatives assigned to a line item?

 

Select the creative to assign in the line item’s creative section

In the line item’s settings, search and select the correct 1×1 pixel

Bulk upload a creative spreadsheet in the advertiser’s creative section

While setting up a new creative for the advertiser, assign the line item and click Save

__________

How can a group of URLs be excluded across advertisers? 

 

Contact support to exclude the list of URLs

Upload an Inventory Availability report into the line item’s verification settings

Create a channel of URLs and exclude it in advertiser or partner-level targeting

Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

__________

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

 

More available inventory across all devices

Less available inventory across all devices

The ability to run on TrueView inventory

Less functionality for engagement and interaction with ad

__________

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

 

Upload the categories into Campaign Manager’s Verification system

Implement tracking tags with 1×1 pixels that call the third-party’s verification system

Contact support with a list of the categories that need to be excluded using a specific third-party verification service

Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

__________

Which exchanges have their own creative audit process?

 

Every exchange has its own creative audit process

Google Ads Manager only

AppNexus, Google Ads Manager, BrightRoll

AdRoll, Pubmatic, Rubicon

__________

To duplicate a line item, what steps must be taken?

 

Select the line item, click “Action,” and then “Download”

Select the line item, click “Action,” and then “Duplicate”

Select the line item, click “Action,” and then “Bulk Edit”

Use the default targeting to duplicate line items

__________

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

 

Ahead pacing line item spends 120% of its expected daily spend

ASAP pacing line item spends the entire budget within the first couple of hours

Even pacing line item spends 200% up front then evens out by the end of the month

Even pacing line item overspends in the first six hours, and then pauses insertion order spend

__________

What percentage of the daily budget is applied when using “Ahead” pacing?

 

150% of the budget, based on budget segments and KPIs

120% of the daily budget, based on the flight dates

200% of the daily budget, based on inventory

It’s not a specific percentage, it’s soley based on performance

__________

Where are video ads hosted for a TrueView campaign?

 

On Campaign Manager

Through a third-party video hosting too

On Display & Video 360 using a 1×1 pixel and a Native ad tag

On the advertiser’s public YouTube channel

__________

Which two insertion order and line item settings are required? (select two)

 

Pacing

Budget

Automated bid strategy

Auto Budget Allocation

__________

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