Google Search Ads 360 Certification Exam Questions

Check the list of Google Search Ads 360 Certification Exam Questions. Or get unlimited access to our continuously growing library of certification exam questions and answers. All possible questions with 100% correct & verified answers.

Link to the official certification exam page:  Google Search Ads 360 Certification.

Which level’s settings CANNOT be edited with bulksheets? (select two)

 

Network 

Ad Group

Advertiser 

Campaign

__________

What is shown in the “Last sync” details tab? (select two)

 

A list of campaigns modified

The time that the sync occurred 

A list of error types

The number of errors during the sync

__________

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

 

3 months

1 week

2 weeks

3-4 weeks

__________

What could prevent Inventory Management from making changes to a campaign?

 

Manual edits to campaign name or status

Manual edits to keyword URL templates

Edits to ad rotation settings

Edits to campaign bids or bid strategies

__________

What Floodlight tag measures purchases and revenue on a website?

 

Action

Revenue

Transaction

Counter

__________

Which three features can be used to integrate offline conversion data? (select three)

 

Search Ads 360 API 

sFTP 

Bulksheets 

Google Data Studio

__________

At which three levels can automated rules be set up? (select three)

 

Campaigns 

Engines 

Agency

Keywords

__________

What type of bid strategy is supported by the forecasting tool?

 

Conversions or Revenue

Rules

Position

Max clicks

__________

Which three modifiers can be automated by a bid strategy? (select three)

 

Remarketing target bid adjustments 

Search impression share bid adjustments

Location target bid adjustments 

Mobile bid adjustments

__________

Campaigns can only be copied within the same engine account for which two engines? (select two)

 

Bing Ads 

Social

Yahoo! Japan 

adMarketplace

__________

Where can a saved web query be found?

 

In the left-hand menu, click Budget Management, then Web Query

In the right-hand menu, click Attribution, then Web Query

In the right-hand menu, Click Advertiser Settings, then Web Query

In the left-hand menu, click Downloads then Web Query

__________

Which three frequencies can be scheduled for reports? (select three)

 

Daily 

Weekly 

Monthly 

Hourly

__________

What happens when an engine is paused?

 

All campaigns are paused

Ad groups and keywords are paused

Active campaigns are paused

Syncs are paused from the engine

__________

Which two conversion sources can be reported in custom columns? (select two)

 

Gemini Conversion Trackers

Bing Conversion Trackers

Floodlight 

Google Ads Conversion Trackers

__________

What metrics estimate conversions that measure user behavior across devices and environments?

 

cost

visits

clicks

Cross-environment metrics

__________

Which two segments CANNOT be applied to reporting data? (select two)

 

Device type

Business data

Attribution model 

User ID

__________

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

 

Advertiser

Campaign

Placement

Publisher

__________

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

 

Keywords / Product Groups 

Campaigns 

Ad groups 

Agency

__________

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

 

Last paid search interaction

Position-based

First interaction

Data-Driven

__________

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

 

Edit all advertisers within an agency

Edit advertiser settings 

Edit advertiser components 

Remove user access to an agency’s advertisers

__________

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

 

Business data

Placeholder keyword

Landing page test

Rules

__________

Which two filters are available in the change history report? (select two)

 

Creation date

Change Type 

Campaign 

Geo

__________

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

 

Campaign Manager API 

Search Ads 360 API 

Custom Variables

Bulksheets

__________

Bulksheets can be used to complete which two tasks? (select two)

 

Upload custom Floodlight variable data

Generate formula columns in bulk

Upload offline conversions 

Create labels

__________

At which two levels can URL Templates be set up? (select two)

 

Advertiser

Campaigns 

Agency

Engine

__________

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

 

Advanced Targeting

Conversion

Position

Clicks

__________

Which three engines are supported by the Search Ads 360 API? (select three)

 

Google Ads 

Bing 

Ask.com

Gemini

__________

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

 

Google Ads API

Bulksheets 

Campaign Manager API

Search Ads 360 API

__________

What setting should be applied to a Floodlight tag passing offline conversion data?

 

Primary source is offline

Dynamic tag

Primary source is retail

Image tag only

__________

What are two key differentiators in functionality between labels and business data?

 

Ability to report at the campaign level

Ability to attach a business calendar 

Ability to pivot metrics based on custom business dimensions 

Ability to pause biddable items

__________

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

 

Position 

Impression share

Max CPA 

Profit

__________

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

 

Ad group’s currency

Billing currency

Advertiser’s currency

Engine’s currency

__________

What function do ValueTrack parameters perform?

 

Create custom date segmentation

Dynamically insert information

Automatically sync to Google Tag Manager

Track additional conversion types

__________

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

 

12 hours

24 hours

6 hours

1 hour

__________

Which two types of campaigns do bid strategy opportunities analyze? (select two)

 

Google Ads manual campaigns 

Gemini manual campaigns

Bing Ads manual campaigns 

Google Ads App campaigns

__________

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

 

The engine’s timezones

The advertiser’s timezone

Campaign Manager’s timezone

Greenwich Mean Time (GMT)

__________

What feature may be used to edit custom Floodlight variable data?

 

Bulksheets

Google Ads API

Search Ads 360 API

Text Editor

__________

Which three changes can a user set up using scheduled edits? (select three)

 

Lower bids on keywords during weekends 

Activate a new bid strategy

Activate ads or keywords at a specific time 

Raise bids on keywords every Monday at 7am

__________

Data Exclusion events exclude data for a minimum of how many hours?

 

4 hours

8 hours

2 hours

24 hours

__________

What feature may be used to report on a specific Floodlight conversion?

 

Custom Column

Business data

Custom Dimension

Custom Metric

__________

What is the Search Ads 360 account hierarchy?

 

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

Advertiser > Engine > Campaign >Keyword

__________

In what order should new entities be created (assuming no campaigns already exist)?

 

Keyword > Ad Group > Campaign

Keyword > Campaign > Ad Group

Campaign > Ad Group > Ad > Keyword

Ad Group > Keyword > Campaign

__________

Which two types of goals can be targeted in Bid Strategies? (select two)

 

Business data

Conversion 

Revenue 

Profit Margin

__________

What permissions are needed to create an advertiser?

 

Agency Manager

Advertiser user (edit access)

Advertiser viewer

Read-only

__________

Which two column categories appear in formula columns? (select two)

 

Engine metrics 

Conversion metrics 

Search impr share

Creation time

__________

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

 

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager 

Set up a custom Floodlight variable as a dimension in Search Ads 360 

Set up a Custom Dimension in Google Analytics

__________

Which three URLs are involved in a landing page test? (select three)

 

Original 

Control 

Experiment 

Rule

__________

What occurs when auto-tagging is enabled?

 

A Google click ID is appended to all landing page URLs

A Google Click ID is reported in the budget pacing report

A scheduled edit is created for all Google Ads campaigns

A label is added to all Google Ads campaigns

__________

What level should be used to evaluate performance of a bid strategy?

 

Individual campaign

Bid strategy

Individual ad

Individual keyword

__________

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

 

Campaign Manager

Each product uses separate currencies

Display & Video 360

Search Ads 360

__________

What step would be taken to check if an inventory management template has created any entities?

 

Create an Executive Report with no filters

Check the template’s progress bar

Apply an “Inventory template ID” filter

Filter for errors in the reporting dashboard

__________

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

 

6 hours

8 hours

2 hours

4 hours

__________

What configuration setting eliminates duplicate conversions between advertisers?

 

Counter

Shared Floodlight configuration

Action

Revenue

__________

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

 

Campaign Manager

Each product uses separate time zones

Display & Video 360

Search Ads 360

__________

What two Floodlight activity group types can be set up? (select two)

 

Dimension

Counter 

Sales 

Metric

__________

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

 

Decrease maximum bid in the bid strategy setting 40% 

Increase bidding portfolio by 2 new keywords

Decrease CPA target of bid strategy 60% 

Decrease bidding portfolio by 1 low-performing keyword

__________

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

 

Link to a shared version of the generated report 

Deliver daily file to shared sFTP

Executive reports can’t be sent to a user with no access to Search Ads 360

Send a downloaded PDF or Excel file

__________

What does it mean when the “Stop sync” button is greyed out?

 

The sync is complete.

The engine account is paused.

The sync is applying updates.

The engine type is “Other.

__________

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

 

GCLID

Match Type

Campaign ID

Keyword

__________

Which two user types can activate the conversion API? (select two)

 

Advertiser user

Agency user

Agency manager 

Advertiser manager

__________

When a reporting view is saved, who has access to the view?

 

Select users within that advertiser

All users within that advertiser

Only users with edit access within that advertiser

No users within that advertiser

__________

Which two types of uploads can be made through an sFTP endpoint? (select two)

 

Google Search history

Bulksheets 

Inventory management feeds

Conversions

__________

What is the default attribution model for Floodlight?

 

Last Impression

First Click

Last Click

First interaction

__________

What conversion data can be uploaded using bulksheets?

 

Google Ads conversions data

Google Analytics goal data

Custom Floodlight variable data

Offline conversion data

__________

Which three requirements must be met to run a successful ad copy test? (select three)

 

Minimum number of required impressions for each ad group 

Each ad must contain only one landing page URL 

All keywords and engines must be paused

Ads must only include one ad copy test at a time

__________

What action should be used to pass a conversion attribute (such as shipping cost)?

 

Set up Custom Floodlight Variable using bulksheets

Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Set up Custom Floodlight Variable using the relevant engine frontend

Set up Custom Floodlight Variable as a metric

__________

Which two conversion sources can be selected in bid strategies? (select two)

 

Google Analytics 

Floodlight 

Bing Universal Event Tracking

Google Tag Manager goals

__________

Google Certifications

You cannot copy content of this page