Google Search Ads 360 Certification Exam Questions
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Link to the official certification exam page: Google Search Ads 360 Certification.
Which level’s settings CANNOT be edited with bulksheets? (select two)
Network
Ad Group
Advertiser
Campaign
__________
What is shown in the “Last sync” details tab? (select two)
A list of campaigns modified
The time that the sync occurred
A list of error types
The number of errors during the sync
__________
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
3 months
1 week
2 weeks
3-4 weeks
__________
What could prevent Inventory Management from making changes to a campaign?
Manual edits to campaign name or status
Manual edits to keyword URL templates
Edits to ad rotation settings
Edits to campaign bids or bid strategies
__________
What Floodlight tag measures purchases and revenue on a website?
Action
Revenue
Transaction
Counter
__________
Which three features can be used to integrate offline conversion data? (select three)
Search Ads 360 API
sFTP
Bulksheets
Google Data Studio
__________
At which three levels can automated rules be set up? (select three)
Campaigns
Engines
Agency
Keywords
__________
What type of bid strategy is supported by the forecasting tool?
Conversions or Revenue
Rules
Position
Max clicks
__________
Which three modifiers can be automated by a bid strategy? (select three)
Remarketing target bid adjustments
Search impression share bid adjustments
Location target bid adjustments
Mobile bid adjustments
__________
Campaigns can only be copied within the same engine account for which two engines? (select two)
Bing Ads
Social
Yahoo! Japan
adMarketplace
__________
Where can a saved web query be found?
In the left-hand menu, click Budget Management, then Web Query
In the right-hand menu, click Attribution, then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query
In the left-hand menu, click Downloads then Web Query
__________
Which three frequencies can be scheduled for reports? (select three)
Daily
Weekly
Monthly
Hourly
__________
What happens when an engine is paused?
All campaigns are paused
Ad groups and keywords are paused
Active campaigns are paused
Syncs are paused from the engine
__________
Which two conversion sources can be reported in custom columns? (select two)
Gemini Conversion Trackers
Bing Conversion Trackers
Floodlight
Google Ads Conversion Trackers
__________
What metrics estimate conversions that measure user behavior across devices and environments?
cost
visits
clicks
Cross-environment metrics
__________
Which two segments CANNOT be applied to reporting data? (select two)
Device type
Business data
Attribution model
User ID
__________
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
Advertiser
Campaign
Placement
Publisher
__________
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
Keywords / Product Groups
Campaigns
Ad groups
Agency
__________
What attribution model assigns all credit to the last click on a paid search ad before a conversion?
Last paid search interaction
Position-based
First interaction
Data-Driven
__________
Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Edit all advertisers within an agency
Edit advertiser settings
Edit advertiser components
Remove user access to an agency’s advertisers
__________
What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
Business data
Placeholder keyword
Landing page test
Rules
__________
Which two filters are available in the change history report? (select two)
Creation date
Change Type
Campaign
Geo
__________
Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
Campaign Manager API
Search Ads 360 API
Custom Variables
Bulksheets
__________
Bulksheets can be used to complete which two tasks? (select two)
Upload custom Floodlight variable data
Generate formula columns in bulk
Upload offline conversions
Create labels
__________
At which two levels can URL Templates be set up? (select two)
Advertiser
Campaigns
Agency
Engine
__________
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
Advanced Targeting
Conversion
Position
Clicks
__________
Which three engines are supported by the Search Ads 360 API? (select three)
Google Ads
Bing
Ask.com
Gemini
__________
Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
Google Ads API
Bulksheets
Campaign Manager API
Search Ads 360 API
__________
What setting should be applied to a Floodlight tag passing offline conversion data?
Primary source is offline
Dynamic tag
Primary source is retail
Image tag only
__________
What are two key differentiators in functionality between labels and business data?
Ability to report at the campaign level
Ability to attach a business calendar
Ability to pivot metrics based on custom business dimensions
Ability to pause biddable items
__________
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
Position
Impression share
Max CPA
Profit
__________
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
Ad group’s currency
Billing currency
Advertiser’s currency
Engine’s currency
__________
What function do ValueTrack parameters perform?
Create custom date segmentation
Dynamically insert information
Automatically sync to Google Tag Manager
Track additional conversion types
__________
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
12 hours
24 hours
6 hours
1 hour
__________
Which two types of campaigns do bid strategy opportunities analyze? (select two)
Google Ads manual campaigns
Gemini manual campaigns
Bing Ads manual campaigns
Google Ads App campaigns
__________
If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
The engine’s timezones
The advertiser’s timezone
Campaign Manager’s timezone
Greenwich Mean Time (GMT)
__________
What feature may be used to edit custom Floodlight variable data?
Bulksheets
Google Ads API
Search Ads 360 API
Text Editor
__________
Which three changes can a user set up using scheduled edits? (select three)
Lower bids on keywords during weekends
Activate a new bid strategy
Activate ads or keywords at a specific time
Raise bids on keywords every Monday at 7am
__________
Data Exclusion events exclude data for a minimum of how many hours?
4 hours
8 hours
2 hours
24 hours
__________
What feature may be used to report on a specific Floodlight conversion?
Custom Column
Business data
Custom Dimension
Custom Metric
__________
What is the Search Ads 360 account hierarchy?
Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Agency > Advertiser > Engine > Campaign > Keyword
Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
Advertiser > Engine > Campaign >Keyword
__________
In what order should new entities be created (assuming no campaigns already exist)?
Keyword > Ad Group > Campaign
Keyword > Campaign > Ad Group
Campaign > Ad Group > Ad > Keyword
Ad Group > Keyword > Campaign
__________
Which two types of goals can be targeted in Bid Strategies? (select two)
Business data
Conversion
Revenue
Profit Margin
__________
What permissions are needed to create an advertiser?
Agency Manager
Advertiser user (edit access)
Advertiser viewer
Read-only
__________
Which two column categories appear in formula columns? (select two)
Engine metrics
Conversion metrics
Search impr share
Creation time
__________
Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager
Set up a custom Floodlight variable as a dimension in Search Ads 360
Set up a Custom Dimension in Google Analytics
__________
Which three URLs are involved in a landing page test? (select three)
Original
Control
Experiment
Rule
__________
What occurs when auto-tagging is enabled?
A Google click ID is appended to all landing page URLs
A Google Click ID is reported in the budget pacing report
A scheduled edit is created for all Google Ads campaigns
A label is added to all Google Ads campaigns
__________
What level should be used to evaluate performance of a bid strategy?
Individual campaign
Bid strategy
Individual ad
Individual keyword
__________
When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
Campaign Manager
Each product uses separate currencies
Display & Video 360
Search Ads 360
__________
What step would be taken to check if an inventory management template has created any entities?
Create an Executive Report with no filters
Check the template’s progress bar
Apply an “Inventory template ID” filter
Filter for errors in the reporting dashboard
__________
How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
6 hours
8 hours
2 hours
4 hours
__________
What configuration setting eliminates duplicate conversions between advertisers?
Counter
Shared Floodlight configuration
Action
Revenue
__________
When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
Campaign Manager
Each product uses separate time zones
Display & Video 360
Search Ads 360
__________
What two Floodlight activity group types can be set up? (select two)
Dimension
Counter
Sales
Metric
__________
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Decrease maximum bid in the bid strategy setting 40%
Increase bidding portfolio by 2 new keywords
Decrease CPA target of bid strategy 60%
Decrease bidding portfolio by 1 low-performing keyword
__________
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
Link to a shared version of the generated report
Deliver daily file to shared sFTP
Executive reports can’t be sent to a user with no access to Search Ads 360
Send a downloaded PDF or Excel file
__________
What does it mean when the “Stop sync” button is greyed out?
The sync is complete.
The engine account is paused.
The sync is applying updates.
The engine type is “Other.
__________
Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
GCLID
Match Type
Campaign ID
Keyword
__________
Which two user types can activate the conversion API? (select two)
Advertiser user
Agency user
Agency manager
Advertiser manager
__________
When a reporting view is saved, who has access to the view?
Select users within that advertiser
All users within that advertiser
Only users with edit access within that advertiser
No users within that advertiser
__________
Which two types of uploads can be made through an sFTP endpoint? (select two)
Google Search history
Bulksheets
Inventory management feeds
Conversions
__________
What is the default attribution model for Floodlight?
Last Impression
First Click
Last Click
First interaction
__________
What conversion data can be uploaded using bulksheets?
Google Ads conversions data
Google Analytics goal data
Custom Floodlight variable data
Offline conversion data
__________
Which three requirements must be met to run a successful ad copy test? (select three)
Minimum number of required impressions for each ad group
Each ad must contain only one landing page URL
All keywords and engines must be paused
Ads must only include one ad copy test at a time
__________
What action should be used to pass a conversion attribute (such as shipping cost)?
Set up Custom Floodlight Variable using bulksheets
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable using the relevant engine frontend
Set up Custom Floodlight Variable as a metric
__________
Which two conversion sources can be selected in bid strategies? (select two)
Google Analytics
Floodlight
Bing Universal Event Tracking
Google Tag Manager goals
__________
Google Certifications
Google Ads Certifications (Google SkillShop)
→ Google Ads Search Certification
→ Google Ads Display Certification
→ Google Ads Video Certification
→ Google Shopping Ads Certification
→ Google Ads Measurement Certification
→ Google Ads Apps Certification
Google Analytics (Google SkillShop)
→ Google Analytics Individual Qualification (GAIQ)
Google Digital Garage (Digital Unlocked)
→ Fundamentals of Digital Marketing Certification (answer key to 26 modules)
→ Fundamentals of Digital Marketing Certification (Final Exam Answers)
Google Marketing Platforms (Google SkillShop)
→ Google Search Ads 360 Certification
→ Creative Certification
→ Display & Video 360 Certification
→ Google Campaign Manager Certification
→ Scaled Partner Management Exam
→ Search Ads 360 Basics Assessment
→ Adsense Multiple Customer Management Exam
YouTube Certification (Google SkillShop)
→ YouTube Asset Monetization
→ YouTube Channel Growth
→ YouTube Content Ownership
→ YouTube Creative Essentials
→ YouTube Music Assessment
Waze Academy Certifications (Google SkillShop)
→ Waze Ads Fundamentals
→ Waze Ads Advanced
Ad Manager
→ Drive Advertising Revenue with Google Ad Manager Certification Answer Key
Knowledge Check Assessment Answers (Google Ads - Free access)
→ Google Ads Search certification knowledge check
→ Google Ads Display Certification knowledge check
→ Google Ads Measurement Certification knowledge check
→ Google Ads Video Certification knowledge check
→ Google Ads Shopping Certification knowledge check
→ Google Ads Apps Certification knowledge check
Google Google Cloud Platform Business Professional Accreditation
→ GCP Compute assessment answers
→ GCP Storage and Databases assessment answers
→ GCP Big Data and Machine Learning assessment answers