Google Tag Manager Fundamentals Assessment Questions

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Link to the official certification exam page:  Google Tag Manager Fundamentals Certification.

Assessment 1

Starting out with Google Tag Manager

Google Tag Manager helps you manage your website in which of the following ways?

 

Simplify and speed up tag deployment

Specify when tags should fire

Manage different versions of tags

Increase audience reach

__________

Google Tag Manager can only be used with Google tags

 

True

False

__________

To create a tag implementation plan, what are the recommended guidelines?

 

Decide which of your existing site tags you can move into Tag Manager

Decide what static and dynamic values you’ll want to pass from your website

Choose which tags can collect the data you need

Decide which Tag Manager account to link to Google Analytics

__________

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

 

DoubleClick Floodlight Counter tag

Google Ads Conversion Tracking tag

Google Ads Remarketing tag

Google Analytics Pageview tag

__________

What is stored in a Tag Manager container?

 

A grouping of all of your Tag Manager accounts

A collection of variables defined in Tag Manager

A Javascript object that holds data passed from your website

A collection of website tags and triggers

__________

What is a “container snippet” in Tag Manager?

 

Javascript code placed on each page of your website

A Javascript object that holds data passed from your website

A collection of website tags and triggers

Analytics tracking code

__________

A Tag Manager account allows you to do which of the following?:

 

Manage tags for one or more websites

Manage user permissions in your Google Analytics account

Connect multiple Tag Manager accounts to a single Google account

Control access permissions to a Tag Manager account

__________

What is a “trigger” in Tag Manager?

 

A trigger determines which events fire on your website

A trigger instantiates the data layer

A trigger fires a tag in response to a website event

A trigger publishes a tag to your website

__________

What are the three parts of a trigger in Tag Manager?

 

Variables, operators, and values

Operators, tags, and variables

Variables, operators, and the data layer

Tags, values, and the push method

__________

How do you enable a built-in variable in Tag Manager?

 

Publish the built-in variable in the Publish Now area

Create a user-defined variable in the Variables tab

Select the built-in variable in the Variables tab

Uncheck the built-in variable in the Variables tab

__________

Assessment 2

Setting up Google Tag Manager 

When logging into Google Tag Manager for the first time, what needs to be set up?

 

A Google Analytics account

A Tag Manager account

The data layer

Cross-domain tracking

__________

Where can the container code be found in Google Tag Manager?

 

In a pop-up window after you create an account and container

Under the “Accounts” section by clicking into the container

Under “Admin” by selecting your container and clicking “Install Google Tag Manager”

Under the “Versions” section by clicking into the tag

__________

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

 

UA-123456-7

123456

123456-7

UA-123456

__________

What kind of variable should be used for a reusable Google Analytics property ID variable?

 

User-defined Constant variable

User-defined Data Layer variable

Built-in Event variable

Built-in Click Classes variable

__________

Which are benefits of using the data layer in Tag Manager?

 

Write and edit code in the GTM interface

Pass data into third-party applications

Use data to fire tags

Encrypt data automatically

__________

Where should the data layer object be placed in the website code?

 

Before the container snippet

After the container snippet

Inside the container snippet

At the bottom of your HTML

__________

How are variables structured in the data layer?

 

As Javascript cookies

As variable types

As containers

As key-value pairs

__________

Which can be used to populate information to the data layer?

 

Use Javascript to pre-populate values in the data layer when a web page loads

Use Google Ads to push information to the data layer

Use Google Analytics to push information to the data layer

Use a Javascript method to push values from your web page into the data layer

__________

Data Layer variables automatically persist across different web pages

 

True

False

__________

Assessment 3

Collecting data using the Data Layer, variables, and events

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

 

A Custom Segment

The data layer

A Data Layer variable

A Google Analytics tag with a Custom Dimension

__________

The data layer “push” method allows you to do what?

 

Push data from Google Analytics to your website

Push data from your website into the data layer

Push data from Google Ads to the data layer

Push data from one Tag Manager account to another

__________

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

 

A Trigger

The data layer

A Data Layer variable

A Google Analytics tag with a Custom Metric

__________

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

 

The Tag Manager account ID

The Analytics property ID

A Javascript push method

The Custom Dimension index number

__________

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

 

The Tag Manager account ID

The Analytics property ID

A Javascript push method

The Custom Metric index number

__________

What event type would you choose to track button clicks using an event trigger?

 

Click

Form

Page View

History Change

__________

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

 

Submit button clicks

Play button video clicks

Menu selection

Closing a web page

__________

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

 

Page Path variable

URL variable

Click Classes variable

DOM element

__________

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

 

URL Port

URL Query

URL Fragment

URL Path

__________

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

 

Built-in Event variable

Built-in Element variable

Built-in Click Classes variable

Built-in Click Target variable

__________

Assessment 4

Using additional tags for marketing and remarketing

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

 

Google Ads Account number

Conversion Label

Conversion ID

Conversion Property

__________

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

 

A built-in Referrer variable that records conversion URLs

A user-defined variable that records conversion amount

The median amount users spend according to Analytics

The projected amount users will spend according to Analytics variable that records conversion URLs

__________

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

 

Hit and session attributes collected via the data layer

Products the user has +1’d in Google Plus

User information from the Analytics cookie

Hit and session attributes collected from Google Ads

__________

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

 

Google Ads account admin settings

Analytics account admin settings

Tag Manager account admin settings

Tag Manager dashboard

__________

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

 

Browser cookies

Javascript methods

Dynamic attributes

User profiles

__________

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

 

The Google Analytics Help Center

The Google Analytics Admin area

The Tag Manager Admin area

The Google Ads Admin area

__________

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

 

Constant variable

Data Layer variable

Google Ads variable

Event variable

__________

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

 

Constant variable

Data Layer variable

Google Ads variable

Event variable

__________

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

 

Pageview

Event

Transaction

Social

__________

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

 

Page URL

Referrer

Click Classes

Page Hostname

__________

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