SEMrush Advertising Toolkit Certification Exam Questions

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Link to the official certification exam page:  SEMrush Academy Certification Exams.

You can see copies of your competitors’ PLAs with the help of SEMrush.

 

True

False

__________

Ad Builder DOESN’T allow you to edit several ads simultaneously.

 

False

True

__________

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

 

Keyword Ad History

Display Advertising

Ad Builder

PLA Research

__________

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?c

 

Domain Overview

Traffic Analytics

Organic Research

Position Tracking

__________

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

 

PPC Keyword Tool

Position Tracking

Keyword Magic Tool

Organic Traffic Insights

Advertising Research

__________

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

 

Position Tracking

PPC Keyword Tool

Display Advertising

Ad Builder

__________

Which report can be useful for starting an advertising campaign?

 

PLA Research

All the listed

Advertising Research

__________

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

 

Advertising research

Keyword Ad History

Keyword Gap

PPC Keyword Tool

Position Tracking

Display Advertising

__________

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

 

This cannot be done

Keyword Gap

Keyword Magic Tool

Ad Builder

__________

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

 

Advertising Research

Keyword Difficulty Tool

PPC Keyword Tool

CPC Map

__________

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

 

Keyword Magic Tool

PLA Research

Advertising Research

Organic Research

__________

Which tool should you use in order to see the sources where your competitor published display ads?

 

PPC Keyword Tool

Advertising Research → Ad Copies

Keyword Ad History

Display Advertising

This cannot be done

Ad Builder

__________

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

 

Position Tracking

PLA Research

Keyword Magic Tool

Keyword Ad History

Keyword Overview → Phrase Match Report

PPC Keyword Tool

__________

What step should you take after you have grouped new keywords and moved them from one group to another?

 

There is nothing left to do. You can start exporting the results

Filter results by CPC

Specify keywords match type

Remove cross-match negatives

__________

What keywords CANNOT be compared with the help of Keyword Gap?

 

Domains’ unique keywords

Domain’s desktop and mobile data

Domains’ common keywords

Domain’s organic and paid keywords

__________

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

 

Keyword Magic Tool

Keyword Gap

Keyword Overview → Phrase Match Report

Keyword Difficulty

Position Tracking

__________

The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:

 

Traffic Analytics Sources

Ad Copies

Top Backlinks

Position Tracking Trend

Top Paid Competitors

__________

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition? 

 

August 2017

November 2017

October 2017

March 2017

September 2017

__________

Which types of ads can be created with Ad Builder? Choose two answers.

 

Video ads

Text ads

Flash ads

Ads with responsive HTML

__________

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

 

Keywords from .xls, .csv and .txt files

Keywords from Google Search Console

Keywords that your competitors are ranking for in paid search

Keywords that your competitors are ranking for in organic search

Keywords from Google Shopping campaigns

__________

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