SEMrush Content Marketing Toolkit Certification Exam Questions

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Link to the official certification exam page:  SEMrush Academy Certification Exams.

You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

 

False

True

__________

The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.

 

False

True

__________

You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?

 

Keyword Overview

Post Tracking

Keyword Gap

Keyword Magic Tool

Domain Analytics

__________

To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.

 

True

False

__________

The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors 

 

False

True

There is not enough information to determine

__________

What can be done with the help of the Marketing Calendar? Choose three answers.

 

Analyzing you campaigns by user engagement metrics

Sharing your calendars with other users

Assigning tasks within marketing activities to other users

Scheduling posts on social media

Arranging and customizing marketing campaigns and activities

__________

Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.

 

On Page SEO Checker

Keyword Gap

Topic Research

Position Tracking

Organic Traffic Insights

Keyword Magic Tool

__________

With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?

 

SEO Content Template

Advertising Positions Report

Keyword Analytics Reports

Position Tracking Tool

__________

You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?

 

None of your Facebook followers reposted these posts

None of your Facebook followers liked these posts

Someone reported that your posts are inappropriate for Facebook

All of your posts were made more than 7 days ago

Data in the report is not shown correctly

__________

Which tools should a marketing specialist use to assess their online reputation? Choose two answers.

 

Organic Positions Report

Brand Monitoring

Position Tracking

Social Media Tracker

Keyword Magic Tool

__________

Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.

 

True

False

There is not enough information to determine

__________

You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.

 

Questions

Backlinks

Readability

Related searches

Recommended text length

Headlines

__________

What does the TF-IDF metric from On Page SEO Checker show?

 

How a search engine sees a keyword

Which keywords are better perceived by people

How important a word is to a specific document

The approximate expected monthly traffic for a keyword

How many times a keyword was used in a URL

__________

Which two types of notifications can you set up in the Marketing Calendar?

 

Trello

Email

Google Calendar

In-app

__________

Which metrics are available in the Content Audit report? Choose three answers.

 

Amount of paid keywords

Words count

Domain age

Domain score

Backlinks

Bounce Rate

__________

While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?

 

Your post

They both have equal engagement rates

Your competitor’s post

They cannot be compared

__________

Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?

 

Post Tracking

Organic Research

Keyword Magic Tool

Organic Traffic Insights

__________

Which SEMrush tool can be integrated with your Google Analytics account in order to see how your blog posts perform?

 

Topic Research

SEO Content Template

Content Audit

Social Media Tracker

__________

When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?

 

To highlight the subtopics you’ve already written about in order to avoid creating duplicate content

To exclude subtopics with branded keywords that are related to your domain

To be able to sort subtopics by topic efficiency, so that subtopics that are most relevant to your content will be shown first

__________

Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?

 

You’ve already used these keywords in your headings

These keywords are the most relevant to your copy

You’ve already used these keywords within your copy

You’ve already used these keywords in your title

__________