SEMrush Keyword Research Certification Exam Questions
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Link to the official certification exam page: SEMrush Academy Certification Exams.
What are the keyword phrase scores based on?
Accuracy
Popularity
Seasonality
__________
Which discovery questions should you ask the business before starting keyword research? Choose 3 options.
What are your business goals?
What revenue (the number) did you get/have last year?
Are there any seasonal trends in your audience behavior?
What problem do you have as a business?
What problem do you solve for the customer?
__________
Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?
PPC Keyword Tool
Keyword Magic Tool
Keyword Overview
Organic Traffic Insights
__________
What does the keyword difficulty score tell you?
How difficult it is to understand that keyword
How difficult it is to rank for that keyword
How difficult it is to find that keyword during keyword research
__________
The search results displayed for any query are based on what Google interprets to be the searcher’s intent.
TRUE
FALSE
__________
Which SEMrush tool provides you with information about not provided keywords?
PPC Keyword Tool
Keyword Magic Tool
Keyword Overview
Organic Traffic Insights
__________
Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?
Position Tracking
Keyword Magic Tool
Keyword Overview
Keyword Difficulty
__________
Why should you analyze your competitor’s pages that have the most inbound links pointed to them?
The content of these pages is very difficult to rank for, so you should avoid these topics
You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
You should consider that the content of these pages is important to their audience and their customers
__________
Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.
TRUE
FALSE
__________
Proper keyword research allows you to rank with text-only content – and nothing else.
TRUE
FALSE
__________