SEMrush Keyword Research Certification Exam Questions

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Link to the official certification exam page:  SEMrush Academy Certification Exams.

What are the keyword phrase scores based on?

 

Accuracy

Popularity 

Seasonality

__________

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

 

What are your business goals? 

What revenue (the number) did you get/have last year?

Are there any seasonal trends in your audience behavior? 

What problem do you have as a business?

What problem do you solve for the customer?

__________

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

 

PPC Keyword Tool

Keyword Magic Tool 

Keyword Overview

Organic Traffic Insights

__________

What does the keyword difficulty score tell you?

 

How difficult it is to understand that keyword

How difficult it is to rank for that keyword 

How difficult it is to find that keyword during keyword research

__________

The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

 

TRUE 

FALSE

__________

Which SEMrush tool provides you with information about not provided keywords?

 

PPC Keyword Tool

Keyword Magic Tool

Keyword Overview

Organic Traffic Insights

__________

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

 

Position Tracking 

Keyword Magic Tool

Keyword Overview

Keyword Difficulty

__________

Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

 

The content of these pages is very difficult to rank for, so you should avoid these topics

You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic

You should consider that the content of these pages is important to their audience and their customers

__________

Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

 

TRUE

FALSE

__________

Proper keyword research allows you to rank with text-only content – and nothing else.

 

TRUE

FALSE

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