SEMrush PPC Fundamentals Certification Exam Questions

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Link to the official certification exam page:  SEMrush Academy Certification Exams.

How do you get charged with PPC?

 

You pay when ads are shown to a user.

You pay when a user clicks on your ad that leads to your website.

You pay when a user clicks on your ad that leads to your website and makes a purchase.

__________

Which is NOT true about display advertising?

 

Display traffic is both cheaper and more plentiful.

It brings traffic with the strongest buyer’s intent.

Your target audience for display advertising is not limited to the number of people looking for you on the web.

__________

True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

 

True

False

__________

Which part of the sales funnel has the most users?

 

The end

The middle

The beginning

Same number throughout

__________

Which step in the decision making funnel do most people fit in.

 

Interest

Awareness

Action

Desire

__________

What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

 

A/B test different variations of stages along the funnel.

A/B test different ads for highest CTR.

Understand the cost for each of the conversions along the funnel.

Know how much to pay per click.

__________

More sales copy helps sell to users that are:

 

Lower on the decision making funnel (ready to take action and buy)

To both groups

Higher up on the decision making funnel (first becoming aware)

__________

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

 

Target fewer keywords

Limit your advertising to fewer products

Focus on fewer users

Add keywords

__________

With search advertising, what are advertisers competing with each other for?

 

Ad positionc

Ad position

Number of ad clicks

__________

Google Ads hierarchy, from largest to smallest, is:

 

Campaign -> Account -> MCC -> Ad Group

Account -> MCC -> Campaign -> Ad Group

MCC -> Account -> Campaign -> Ad Group

__________

What are Google Search Partners?

 

Websites that aren’t Google properties, but have a search box which delivers

Google’s search results.

Websites that belong to Google.

Advertising agencies that manage Google search campaigns.

__________

The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

 

beach chair

best beach chair

best beach chairs

beach chairs

__________

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

 

Lower, sell

Higher, convert

Maximum, show up

__________

Which two statements are not true about Google Ads Keyword planner?

 

It is only available in your current location.

It gives keyword ideas.

It helps forecast the search volume.

It is a not a free tool.

__________

True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

 

False

True

__________

What is the primary metric for determining a winning ad?

 

Ad position

Clicks

Lowest cost per click

CTR

__________

What does PLA stand for?

 

Priority Listing Ad

Product Listing Ad

Paid Listing Ad

__________

True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

 

False

True

__________

Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

 

Desire

Action

Interest

Awareness

__________

True or false? Frequency capping sets limits on how many times the same person can see an ad.

 

False

True

__________

How many ad sizes are there on the GDN?

 

10

30

25

20

__________

Which example of display targeting is NOT one that targets users by content?

 

Remarketing

Placement Targeting

Contextual Targeting

Targeting Topics

__________

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

 

banner, different

text, identical

text, different

banner, identical

__________

Ads for Universal App Campaigns are created:

 

Automatically in the Merchant Center.

In the Google Ads UI.

Automatically from the Google Play store listing.

__________

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

 

False

True

__________

How much budget should you set when launching your Universal App campaigns?

 

50 times that of your target cost per installation.

25 times that of your target per cost installation.

The most you’re willing to lose to gather stats until you’re profitable.

__________

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

 

$0.2

$0.02

$0.002

$2

__________

Which is not an example of a dimension?

 

Visitors

Devices

Cities

Days of the week

__________

Conversion Optimizer works by:

 

A/B testing your landing page for higher conversion rates

Automatically finding targeting that will be more likely to convert into users

Automatically adjusting bids keywords as well as other dimensions in a campaign

Running your campaign during hours where users will be more likely to convert

__________

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

 

True

False

__________

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

 

True

False

__________

When you have dedicated landing pages, who is the home page meant to serve?

 

Both groups

Users that do not know you

Users that already know who you are

__________

Which is NOT a consequence of the situation when you DON’T bid on your brand name?

 

Losing sales from people that are ready to buy, but research you first.

Losing positions in organic SERP.

Losing users who are specifically searching for your brand.

__________

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

 

complicated, relevant, irrelevant

easy, visible, visible

easy, relevant, relevant

expensive, top-ranked, relevant

__________

How should Remarketing lists be segmented? Choose two options.

 

Different ad messages that could work best with them.

Number of visitors to your landing page.

Value of the users on the list.

__________

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