SEMrush SEO Fundamentals Exam Questions

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What is the approximate number of Google’s ranking factors?


Over 1000

Over 20

Over 100

Over 2000

Over 200


What does PLA stand for?


Popular Links Analysis

Product Listing Ads

Personally Listed Ads


What is the name of the URL element that is present on every page except the homepage?







To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.





What is sitemap.xml?


A site map intended for users, similar to a table of contents

A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website

A file with a list of a website’s URLs to be indexed


What’s the difference between a 301 and a 302 redirect?


301 is used for a temporary page redirection, 302 for a permanent redirection

301 is used for a page redirection block, 302 for a permanent redirection

301 is used for a permanent page redirection, 302 for a temporary redirection

301 is used for a temporary page redirection, 302 for a redirection block


Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.





Which of the following symbols should you use to separate the words in the slug, according to best practice?







Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.


TripAdvisor, Foursquare

Google, Facebook

TripAdvisor, Facebook

Google, Yelp


Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?


302 code

404 code

503 code

200 code


Which keywords are best to target?


Those with higher volume and lower competition

Those with higher volume and higher competition

Those with lower volume and lower competition

Those with lower volume and higher competition


Which factors will increase the value of a link? Choose two answers.


Links from PBNs

High authority of the linking domain

Relevant keywords in the anchor text

A link with a ‘nofollow’ attribute in the comment section of a blog post


When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.


Dynamic serving

Separate domain

Responsive design


What does AMP stand for?


Agile Main Page

Advanced Mobile Performance

Artificial Mobile Presentation

Accelerated Mobile Pages


What is the primary difference between mobile search results and desktop search results?


There is no difference

To ensure better user experience, you should have less content on your mobile website

Nofollow backlinks count when it comes to mobile SEO

More focus is made on local results


Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page., Microdata markup

Microdata markup, JSON-LD

JSON-LD, Microdata markup

Microdata markup,, JSON-LD


What are the main ways of improving your mobile website’s user experience? Choose three answers.


Making sure your content is easily readable

Adjusting your page elements to make them easy to click with fingertips

Using a dynamic serving website to make it mobile-friendly

Making your content shorter so users can explore your site faster

Making sure your phone number is clickable


What are the signals that help Google see that your site is targeting a specific country? Choose two answers.


You use the country’s ccTLD

You use the “.com,” “.net,” or “.org” TLD

A subfolder of your website contains the country’s name

You use the country’s language in your hreflang directive in the header


Which of the listed factors are important for local SEO? Choose three answers.


Mentions of your business name, address, and phone number

Total number of backlinks from trusted websites

Links from local websites

Localized site content

Follow/nofollow backlink property


Which of the listed items does Search Console allow you to do? Choose two answers.


Discover the traffic sources and track users by the sources

Make sure that Google can crawl your website

Discover which queries caused your site to appear in certain positions in search results

Monitor and analyze your site’s audience behavior