SEMrush Site Audit Certification Exam Questions
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Which Site Audit report contains the list of unresolved errors?
Where do you go to see technical improvement change logs?
It’s in the main dashboard
You need to go to Google analytics
The Progress tab
Why is it necessary to make scheduled recrawls of your website on a regular basis?
To get timely information on website health status changes and to define the reasons for traffic decline, if needed.
To make sure you spend your monthly quota
Which of the following is NOT a correct canonical tag implementation?
Use rel=”canonical” HTTP header
Use rel=”canonical” link tag
Use canonical= in robots.txt
With SEMrush Site Audit, it is possible to crawl a site behind a password protected login.
When working out a technical strategy how should you categorise issues?
By Importance and Urgency
A list – all issues are just as important
By volume – there are 1000s of issues on one aspect and only 10s on others – tackle the big one first
Which is the best way to get rid of a 404 error if a web page moved to another URL?
Specify the proper link on the page and use a redirection
Use a redirection
Change the URL
Should you use nofollow when internally linking and looking to pass page rank?
How do you quickly check if all the issues related to redirect loops and 404 errors are fixed?
Check every link manually
Launch a re-crawl and check out the appropriate issues
What pages should be present in the sitemaps?
Ones that are to be indexed by Google bots
Ones that are canonical to other pages
What should you fix first while working on technical SEO?
All the issues
Critical and urgent issues only
Where should your sitemap be referenced?
In the page footer
On any URL
In the robots.txt file
Why would you want to slow down your crawl when setting up a site audit?
To stop the crawler being blocked and keep your developers happy
To save money on SEMrush credits
The slower the crawler, the more information it retrieves
What is a canonical tag?
A hard rule that Google must follow, no matter what
A directive that tells Google the preferred version of the page
A tag that tells Google the main keyword you want to rank for
What is the purpose of an optimized meta description?
To rank for a specific keyword
To create an enticing CTA to enhance CTR
A space to put information that only Googlebot will see
Site Audit flags your web pages as duplicate content due to their URL parameters, which appear when one applies a filter. What should you do in this case?
Check if these parameters are present in the Google Search Console
Hide this issue
What is the rough rule of thumb for the ratio of internal links to your core pages?
80% of links point to 20% of pages
All pages get equal links
100% of links point to my main commercial converting pages
If a page is “Orphaned” what does it mean?
It’s a brand new page that hasn’t been crawled yet
It’s on the site but not in the sitemap
The page exists but it is not linked to from anywhere on the site
Which check is NOT related to a security issue?
Subdomains don’t support secure encryption algorithms
Using a <input type=“password”> field
A page responds with a 5хх code
What is the purpose of an optimized title tag?
To help Google understand the topic of your document
A space to stuff keywords you want to rank for
It doesn’t have any direct SEO impact
What issues are the most critical to fix first?
Broken Links and 404s
Missing meta descriptions
Where to find a list of your website’s new pages?
Crawled pages + filter “New pages = yes”
Progress, then choose “Crawled Pages”