SEMrush SMM Fundamentals Exam Questions
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True or false? Repeatedly publishing blog posts on the exact same or very similar subjects isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines.
True or false? The LinkedIn blogging platform is available for both personal and business pages.
True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.
True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience.
True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.
Mark the true statement.
Social media today represents the convergence of communication and information
Social media is meant only for sharing personal content and maintaining personal relationships
Blogs are good for individuals but not for businesses
What is the recommended number of social media channels to concentrate on for the purpose of A/B testing?
Fill in the blank: Employee advocacy works better for ______ companies.
What is the right order of steps in the Deming Circle?
Do, Check, Plan, Action
Plan, Do, Check, Action
Plan, Check, Do, Action
Plan, Action, Check, Do
What type of paid social will give you the possibility to measure ROI?
Boost your content so that it is seen by the desired number of your followers
Promote a product that can generate a new sale
Like or follow campaigns to achieve a desired number of followers
What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share?
Like the post
Retweet their posts and mention them with @
Follow them and mention them in a tweet using their real name
Add them to one of your Twitter Lists
Which strategy do modern companies (especially startups) choose to get their product seen?
Choose the digital media channel that seems to be the most popular at the time and focus on one channel
Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey
Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.
Post video ads for your product as Instagram Stories on a regular basis
Post plain photos of your product
Share photos of people that use your products
Analyze the most engaging types of photos on your competitor’s profiles
Take photos of your employees and have them make selfies to humanize your brand
Publish good-looking stock pictures of your product
If you work for a sportswear company, what type of content should you publish in order to strengthen your company’s personal branding?
Posts directly advertising your company’s goods
Posts about a healthy lifestyle
Your personal content
Something that has no connection with your business
What can’t be done on Facebook?
Creating open groups to increase engagement
Engaging the public with live stream video
Advertising both your business and personal accounts
Creating VIP closed communities to share special offers and special content
What is the main idea of digital relationship marketing?
Using email marketing to engage people who do not use the Internet for search
Combining organic and paid social efforts
Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others
Why is audience retention in your YouTube analytics important?
It helps you analyze when people start to lack interest in your video content
It helps you see the numbers of views and likes you have received
It helps you understand your traffic sources
Which of the following ways of measuring your social media results we call comparative metrics?
The metrics that show you the difference between your and your competitors social media performance
The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
The metrics that show you the amount of generating website traffic or getting new leads on your website
Choose the right statements about hashtags on Instagram. Choose two options.
It is advisable to use a mix of very popular, mildly popular and less popular hashtags
A hashtag only make sense in the post description but not in the comments
5-15 is the recommended number of hashtags for the post
You can add up to 35 hashtags to a publication
What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?
Creation of evergreen content
What statements are true about the content buckets approach? Choose two options.
You should align the weight of each content bucket with your business objectives
It is better to choose one channel and concentrate on promoting it
Use feedback from how different content buckets perform on different social media channels to tweak your strategy
You have to share the same weight between all your posts
Which social media network has the second highest amount of social media-generated website traffic after Facebook?
FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.
Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.
engagement rate, conversion, frequency
link clicks, engagement, frequency
community size, conversion, quality
What should we call an influencer with 543 followers?
What is the first step for a business that wants to start a social media program?
Link new and existing content with your own content as well as with other people’s
Find the most appropriate social media channels and content mediums for your business
Produce relevant and engaging content
Which factors will help you to be seen despite the changing social network algorithms of any given social network? Choose four answers.
Always using hashtags regardless of social network
Historical performance of your posts
Avoiding personal pages
Your type of content
Current performance of your post
Your follower-to-following ratio should be constant
Recency of content