Waze Ads Advanced Assessment Questions

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Link to the official certification exam page:  Waze Ads Advanced Assessment.

What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?

 

Drive There

All of these 

Save for Later

Save Offer

__________

Which file type(s) can you use for your Waze ad Creative?

 

Jpg

Png

Both 

Neither

__________

What types of aggregated performance reports can you receive in the Plus Dashboard?

 

Impressions

Engagement

Both of these 

Neither of these

__________

Waze turns business locations into destinations by encouraging Wazers’ drives to be:

 

Spontaneous

Influenced

Assisted

All of these

__________

When designing Waze ads, all brand messaging and creative assets should be _______?

 

Short and sweet

Simple

Contextual

All of these

__________

What types of account management capabilities does the Starter Dashboard offer?

 

Add Locations

Switch between accounts

Change Budget

All of these

__________

What additional performance tracking metrics does the Plus Dashboard include?

 

Action Clicks

Ad Downloads

Inbox Impressions

All of these

__________

Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?

 

Yes, with day part targeting

No, not on a specific day of the week

No, not at a specific time

No, Waze ads are random

__________

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

 

2%

9%

10%

20%

__________

What are some of the top advertiser categories on Waze?

 

Retail

Auto Service

Fuel

All of these

__________

In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?

 

Newspaper classified or magazine campaigns

Repurposed digital ads cut from the Internet

Billboards and signs 

Television commercials

__________

Which of the following is NOT considered a user Action in the Waze Dashboards?

 

Ad Unit Clicks

Views (Impressions) 

URL Visits

Navigations

__________

What do the Waze Dashboards allow you to do?

 

Manage your Starter or Plus account settings

Track the performance of your campaign

View your Creatives

All of these

__________

What account management capabilities does the Plus Dashboard offer?

 

Export performance reports

Edit Credit Card Information (only if paid by credit card)

Enable / Disable Account

All of these

__________

Waze Ads campaigns should follow a recommended limit of _______ characters or less.

 

25 characters or less

60 characters or less 

100 characters or less

200 characters or less

__________

What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?

 

Your campaign’s end goal

Waze Ads’ CTA

Your campaign’s end goal and Waze’s CTA 

A CTA repurposed from your digital campaigns

__________

Waze Ads interact directly with drivers in motion, reaching them where?

 

At their point of departure or destination

At a static point along the roadside

On their way from point A to point B, staying with them as they go 

None of these

__________

Waze users spend how many minutes per day, two to three times per day on the app?

 

2 to 3

5 to 10

5 to 20

20 to 40

__________

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