Waze Ads Fundamentals Assessment Questions

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Link to the official certification exam page:  Waze Ads Fundamentals Assessment.

In what year did Google acquire Waze?

 

2005

2008

2013 

2017

__________

Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

 

Waze Carpool

Connected Citizens Program 

Waze Ads

Waze for Brands

__________

What additional features are in the Plus dashboard?

 

Ad Downloads

Inbox Impressions

Inbox Action Clicks

All of these

__________

Waze is a _____ movement company, with the power to move people to you.

 

Car

Traffic

GPS

Human

__________

Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.

 

1

1.5

0

__________

In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?

 

Waze 

Pinterest

Snapchat

Twitter

__________

What type of additional support do Preferred Partners receive?

 

Client acquisition support

Training materials

Dedicated Account Manager

All of these

__________

Pricing for Plus starts at $____/day?

 

$1,000

$500

$169 

$400

__________

Which solution is meant for businesses with 1 to 10 locations?

 

Brands

Starter 

Plus

None of these

__________

In 2017, ads on Waze generated how many navigations to local businesses around the world?

 

4 million

10 million

14 million

24 million

__________

Is there a minimum investment to become Certified?

 

Yes

No, but Fundamentals Certification is required 

No, but Advanced Certification is required

None of these

__________

How do you calculate an Ad’s Click-Through Rate (CTR)?

 

Ad Unit Clicks/Impressions 

Impressions/Ad Unit Clicks

Navigations/Ad Unit Clicks

None of these

__________

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

 

2%

9%

10%

20%

__________

Pricing for Waze Ads is based upon what type of model?

 

CPM 

Flat rate

Yearly subscription

Monthly budget

__________

What does Promoted Search offer?

 

Priority in drivers’ search results

Business name, logo, and address

All of these 

None of these

__________

In the U.S., Wazers with how many people in their household make up 65% of overall users?

 

0

1

2 to 4 

5 to 10

__________

More than what percentage of drivers using Waze are between 25 and 54 years old?

 

25%

50%

75% 

99%

__________

Zero-Speed Takeover displays ads when drivers ________?

 

Check their phone

Come to a complete stop for more than 4 seconds 

Search for a business

Begin driving

__________

What business information does a Branded Pin provide when a user clicks on the info button?

 

Business locations and store hours

Phone number and special deals

Store hours and phone number

Business location, store hours, phone numbers, and special deals.

__________

What do all three ad formats help businesses achieve?

 

Differentiation from similar businesses in their area

Improved location awareness

Increased navigations to their locations and in-store traffic

All of these

__________

What can advertising on Waze Local help businesses of all sizes achieve?

 

Raise their profile

Increase location awareness

Drive in-store traffic by turning their location into a destination

All of these

__________

How does the Waze Dashboard define the Navigations performance metric?

 

The number of Wazers who search for your business

The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen 

The number of Wazers who see your ad

The number of Wazers who click on your phone number

__________

Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

 

Waze Certified

Preferred Partner 

Both

Neither

__________

In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

 

$50K or less

$75K

$90k

$100K or more

__________

How many hours per month do Wazers average on the app?

 

2

5

6

10.5

__________

What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

 

Business name and logo

Business address

Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination 

Business phone number

__________

Which ad formats does the Plus solution offer?

 

Branded Pins and Promoted Search

Zero-Speed Takeover

All of these 

None of these

__________

If you plan to spend less than $169/day, which solution is most suitable for your business?

 

Starter 

Plus

Brands

None of these

__________

Waze uses insights to effectively target drivers _____?

 

When they are at work

When they are at home

When they are near your business or visiting your competitors 

When they are not using Waze

__________

What is the most recent Waze offering?

 

Connected Citizens Program

Waze Ads

Waze Carpool 

None of these

__________

In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

 

6 / 10 

10 / 16

12 / 19

15 / 24

__________

How many people use Waze around the world each month?

 

20 million

50 million

75 million

> 110 million

__________

How many crowdsourced reports on routes and road conditions does Waze receive each month?

 

10 million

13 million

27 million

53 million

__________

What does the Waze Dashboard allow you to do?

 

Manage your account settings

Track the performance of your campaign

View your Creatives

All of these

__________

How are Waze routes developed to be as efficient as possible?

 

Crowd-sourcing

Collective GPS tracking

Both of these 

Neither

__________

Name the level(s) of the Waze Partner Program.

 

Certified

Partner

Certified and Preferred Partner 

Waze Local Partner

__________

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