Waze Ads Fundamentals Assessment Questions
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Link to the official certification exam page: Waze Ads Fundamentals Assessment.
In what year did Google acquire Waze?
2005
2008
2013
2017
__________
Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
Waze Carpool
Connected Citizens Program
Waze Ads
Waze for Brands
__________
What additional features are in the Plus dashboard?
Ad Downloads
Inbox Impressions
Inbox Action Clicks
All of these
__________
Waze is a _____ movement company, with the power to move people to you.
Car
Traffic
GPS
Human
__________
Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.
1
2
1.5
0
__________
In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
Snapchat
__________
What type of additional support do Preferred Partners receive?
Client acquisition support
Training materials
Dedicated Account Manager
All of these
__________
Pricing for Plus starts at $____/day?
$1,000
$500
$169
$400
__________
Which solution is meant for businesses with 1 to 10 locations?
Brands
Starter
Plus
None of these
__________
In 2017, ads on Waze generated how many navigations to local businesses around the world?
4 million
10 million
14 million
24 million
__________
Is there a minimum investment to become Certified?
Yes
No, but Fundamentals Certification is required
No, but Advanced Certification is required
None of these
__________
How do you calculate an Ad’s Click-Through Rate (CTR)?
Ad Unit Clicks/Impressions
Impressions/Ad Unit Clicks
Navigations/Ad Unit Clicks
None of these
__________
In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
2%
9%
10%
20%
__________
Pricing for Waze Ads is based upon what type of model?
CPM
Flat rate
Yearly subscription
Monthly budget
__________
What does Promoted Search offer?
Priority in drivers’ search results
Business name, logo, and address
All of these
None of these
__________
In the U.S., Wazers with how many people in their household make up 65% of overall users?
0
1
2 to 4
5 to 10
__________
More than what percentage of drivers using Waze are between 25 and 54 years old?
25%
50%
75%
99%
__________
Zero-Speed Takeover displays ads when drivers ________?
Check their phone
Come to a complete stop for more than 4 seconds
Search for a business
Begin driving
__________
What business information does a Branded Pin provide when a user clicks on the info button?
Business locations and store hours
Phone number and special deals
Store hours and phone number
Business location, store hours, phone numbers, and special deals.
__________
What do all three ad formats help businesses achieve?
Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these
__________
What can advertising on Waze Local help businesses of all sizes achieve?
Raise their profile
Increase location awareness
Drive in-store traffic by turning their location into a destination
All of these
__________
How does the Waze Dashboard define the Navigations performance metric?
The number of Wazers who search for your business
The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
The number of Wazers who see your ad
The number of Wazers who click on your phone number
__________
Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?
Waze Certified
Preferred Partner
Both
Neither
__________
In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
$50K or less
$75K
$90k
$100K or more
__________
How many hours per month do Wazers average on the app?
2
5
6
10.5
__________
What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
Business name and logo
Business address
Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
Business phone number
__________
Which ad formats does the Plus solution offer?
Branded Pins and Promoted Search
Zero-Speed Takeover
All of these
None of these
__________
If you plan to spend less than $169/day, which solution is most suitable for your business?
Starter
Plus
Brands
None of these
__________
Waze uses insights to effectively target drivers _____?
When they are at work
When they are at home
When they are near your business or visiting your competitors
When they are not using Waze
__________
What is the most recent Waze offering?
Connected Citizens Program
Waze Ads
Waze Carpool
None of these
__________
In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
6 / 10
10 / 16
12 / 19
15 / 24
__________
How many people use Waze around the world each month?
20 million
50 million
75 million
> 110 million
__________
How many crowdsourced reports on routes and road conditions does Waze receive each month?
10 million
13 million
27 million
53 million
__________
What does the Waze Dashboard allow you to do?
Manage your account settings
Track the performance of your campaign
View your Creatives
All of these
__________
How are Waze routes developed to be as efficient as possible?
Crowd-sourcing
Collective GPS tracking
Both of these
Neither
__________
Name the level(s) of the Waze Partner Program.
Certified
Partner
Certified and Preferred Partner
Waze Local Partner
__________
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