YouTube Creative Essentials Certification Exam Questions
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How can you create video ads to maximize effectiveness on YouTube?
Cut your TV spot into :30 and :15 video ads
Build from the ground up rather than modifying your TV spot
Repurpose your TV spots on YouTube – it’s all video
Rebuild your TV spots into :30, :15 and :06 video ads
__________
Which demonstrates the “Connect” principle in the ABCDs?
Include a call to action (CTA)
Integrate your brand in natural usage in the first five seconds
Frontload the story arc
Consider quick cuts to keep the energy up
__________
Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?
Brand toward the end of the ad
Moderate pacing–not too fast and not too slow
Include supers and voiceovers to reinforce your brand
Break the fourth wall–include a familiar face speaking directly to the camera
__________
How have Bumper ads performed in Google-run studies?
They are effective in increasing ad recall only when consumers see multiple bumpers
They are effective on their own at driving ad recall and brand lift
They are less effective than longer form ads on YouTube
They reach the same people as TrueView campaigns
__________
According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
25%
55%
40%
70%
__________
Which demonstrates the “Attract” principle in the ABCDs?
Have talent speak directly to camera
Build suspense by keeping the viewer in the dark until the end of the video ad
Show familiar faces at the beginning of your video
Show the brand in natural usage
__________
How can you produce video ads to perform well on YouTube?
Frame tightly and pace moderately
Frame widely and pace moderately
Frame widely and pace quickly
Frame tightly and pace quickly
__________
Which story arc can be the most impactful on YouTube?
A traditional story arc works best on YouTube – what works on TV, works on YouTube
An attention-grabbing opening and quick pacing
A shot of your brand up-front, then telling your story
A lead-in, build, big reveal, and offer
__________
Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?
The follow-up
Tease, amplify, echo
The mini-series
The direct shot
__________
According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?
25%
70%
10%
40%
__________
What can Brand Lift measure?
View-through rate, watch time and drop-off percentage
Impressions, clicks and reach
Whichever metrics matter to your client
Brand awareness, ad recall and consideration
__________
Which demonstrates the “Brand” principle in the ABCDs?
Focus on framing
Include a call to action (CTA)
Frontload the story arc
Use natural, on-product integrations versus using forced logos or supers
__________
Which demonstrates the “Direct” principle in the ABCDs?
Include brand or product name in voiceover
Consider quick cuts to keep the energy up
Frontload the story arc
Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel
__________
Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?
In-market audiences
Custom affinity audiences
Life Events
Consumer patterns
__________
Which is a best practice for creating effective Bumper ads?
Don’t include branding
Cut down your :30 TV spot
Budget time to establish the ad—and stick the landing
Do not include sound
__________
Which targeting type can help your client reach consumers who frequent department stores?
Custom affinity audiences
In-market audiences
Consumer patterns
Life Events
__________
To validate a campaign idea, which tool can be used to explore popular search queries?
Google Trends
Google Surveys
Think with Google
Google Signals
__________
In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?
Segmenting your story
Teasing your audience
Echoing your message
Amplifying your message
__________
Which report shows how long a video was watched in aggregate?
Audience report
Watch time report
Analytics report
Audience retention report
__________
Which report shows how long a video keeps its audience?
Demographics report
Watch time report
Audience retention report
Audience report
__________
How can you validate a specific assumption about your audience?
Review YouTube Analytics watchtime report
Run a Google Survey
Explore Think with Google articles
Dive into Google Trends
__________
Which report provides insight into the many ways viewers find videos?
Traffic sources report
Demographics report
Analytics report
Audience report
__________
Which demonstrates the “Brand” principle in the ABCDs?
Using tightly cropped shots of key people or products
Integrate your brand in natural usage in the first five seconds
Use friendly, relatable, and recognizable people
Include a call to action (CTA)
__________
Which is a best practice for creating effective Bumper ads?
Don’t include branding
Cut down your :30 TV spot
Build a single Bumper ad to convey your entire message
Focus on a single product, feature, or brand message
__________
Which demonstrates the “Connect” principle in the ABCDs?
Include a call to action (CTA)
Speak directly to viewers by breaking the fourth wall
Frontload the story arc
Integrate your brand in natural usage in the first five seconds
__________
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